Entrepreneurs – Do You Believe in Magic Or Just Plain Hard Work?
Entrepreneurs – Do You Believe in Magic Or Just Plain Hard Work?
First of all business takes a combination of perspiration and inspiration. Do you really think that if someone had a business that took little effort and investment – they would let thousands of people have this information. I wouldn’t, I would keep that information to myself and live off my good luck.
Here’s some inside information for you. Marketing is just like a magic trick and successful Marketers know that it's all in the presentation. Just like a magician. I mean, if you could sneak backstage and see how the magic is performed, you'd lose interest in the actual trick.
The unscrupulous magicians know just what buttons to push to get you to buy from them. Overworked, underpaid, want to earn big bucks in your spare time/in your PJ’s/in your own home. If you get asked any of these questions, you know to look much more closely before you part with any hard earned cash.
Here's some of those "smoke-and-mirror" effects so that you can learn to see past them and make a much more informed decision.
Time Limiting Offers: These are usually offers such as “ring today only”, “for x days only”, “price goes up in 7 days”, “introductory offer”. Well you get the picture. Many of these are bogus and aimed to get you to respond immediately whilst you are in the buying mode.
Many Extras: Here the marketer is appealing to your greedy genes. Ask your self two questions: “Are they worth it?” and “Do you want them?”.
A Compelling Life Story: Marketers use this trick to connect to your emotions. They show you pictures of beautiful people who are driving fast cars from large houses, living the life that you want to live. Most purchases are made due to an emotional response triggered by the advertisement presented. Unscrupulous sellers want you to believe that you can become a multi millionaire just like them. And they are willing to "share these secrets of wealth" with you, for a price. Of course, those searching for easy ways to make more money, or become millionaires themselves will more than happily stump up the few bucks.
Facts and Figures. Some sales materials will contain what you are lead to believe are real examples of income earned through the particular program they are trying to peddle. But, with image editing programs such as Adobe Photoshop, anyone can "doctor" up an image that reflects so called "real earnings". Again, some are real, and others are made up to get you hooked enough to close the sale. Notice that any sales page that contains "actual" facts or earning income figures will also carry disclaimers that "the results represented here are not typical", or some other type of legal material to keep the seller out of "hot water" with people who expect the "moon".
So how do you protect yourself?
* Take a beat – think it over before rush to invest in that new product/idea/course.
* Remember that most of these types of companies make their money from selling the product/idea/course to people like you as opposed to using the concepts in their own business.
* Use your favorite search engine to do a search on your chosen business product/idea/course. See what other people have said about it and see how many other people are selling the product as well.
Lastly remember what my mum taught me “There is no such thing as a free lunch!” Good luck.
Entrepreneurs Do You Believe in Magic Or Just Plain Hard Work - To learn more about this author, visit Lee Lister's Website.
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Do you believe in magic? Do you think that you can pay a few bucks for an idea and then make thousands for little effort? Do you think that people will sell a money cow for little money? There are scammers out there that think you will – don’t let them take your money!
First of all business takes a combination of perspiration and inspiration. Do you really think that if someone had a business that took little effort and investment – they would let thousands of people have this information. I wouldn’t, I would keep that information to myself and live off my good luck.
Here’s some inside information for you. Marketing is just like a magic trick and successful Marketers know that it's all in the presentation. Just like a magician. I mean, if you could sneak backstage and see how the magic is performed, you'd lose interest in the actual trick.
The unscrupulous magicians know just what buttons to push to get you to buy from them. Overworked, underpaid, want to earn big bucks in your spare time/in your PJ’s/in your own home. If you get asked any of these questions, you know to look much more closely before you part with any hard earned cash.
Here's some of those "smoke-and-mirror" effects so that you can learn to see past them and make a much more informed decision.
Time Limiting Offers: These are usually offers such as “ring today only”, “for x days only”, “price goes up in 7 days”, “introductory offer”. Well you get the picture. Many of these are bogus and aimed to get you to respond immediately whilst you are in the buying mode.
Many Extras: Here the marketer is appealing to your greedy genes. Ask your self two questions: “Are they worth it?” and “Do you want them?”.
A Compelling Life Story: Marketers use this trick to connect to your emotions. They show you pictures of beautiful people who are driving fast cars from large houses, living the life that you want to live. Most purchases are made due to an emotional response triggered by the advertisement presented. Unscrupulous sellers want you to believe that you can become a multi millionaire just like them. And they are willing to "share these secrets of wealth" with you, for a price. Of course, those searching for easy ways to make more money, or become millionaires themselves will more than happily stump up the few bucks.
Facts and Figures. Some sales materials will contain what you are lead to believe are real examples of income earned through the particular program they are trying to peddle. But, with image editing programs such as Adobe Photoshop, anyone can "doctor" up an image that reflects so called "real earnings". Again, some are real, and others are made up to get you hooked enough to close the sale. Notice that any sales page that contains "actual" facts or earning income figures will also carry disclaimers that "the results represented here are not typical", or some other type of legal material to keep the seller out of "hot water" with people who expect the "moon".
So how do you protect yourself?
* Take a beat – think it over before rush to invest in that new product/idea/course.
* Remember that most of these types of companies make their money from selling the product/idea/course to people like you as opposed to using the concepts in their own business.
* Use your favorite search engine to do a search on your chosen business product/idea/course. See what other people have said about it and see how many other people are selling the product as well.
Lastly remember what my mum taught me “There is no such thing as a free lunch!” Good luck.
Entrepreneurs Do You Believe in Magic Or Just Plain Hard Work - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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