Entrepreneurs – Do You Really Need A Marketing Strategy?
Entrepreneurs – Do You Really Need A Marketing Strategy?
So what’s a Marketing Strategy. In simple language - what you are hoping to sell, at what price, how and to whom. This could be a little daunting, so let’s start by making lists.
* First of all – as always – is your budget. Work out how much you can and want to spend. It is possible to market on a small budget – but you will need some kind of budget as well as time to get a good marketing process under way.
* List all the kinds of people that you hope will buy your goods or services.
* Identify where you can find them and what kind of things they read, listen to, watch, talk about etc.
* Decide what kind of benefits these customers will get from buying your products or services.
* Work out what kind of price they will happily pay. Most importantly check that this will also provide you with a fair profit.
That is your Marketing Strategy. Often it helps to summarize your Marketing Strategy into one or two sentences. For example it could be: We will budget $500, to sell our widgets to affluent pet owners in South Florida at $35 who will discover that it is far easier to clean up after them.
This gives you something to aim for as well as the benefits that you and your customers will receive from all your hard work.
So now you’ve got your Marketing Strategy for one set of items that you sell. Keep going for all of your products and services and you have your overall Marketing Strategy.
As you put your strategies together for all of your products, you can easily put together an overall map of the total marketing activities that you intend to do.
Examine this map and see if there are any overlaps or gaps in your overall strategy. If there are gaps – can you introduce a new product or change an existing one to fill it. Likewise if there are overlaps, can you amalgamate the marketing activities?
With a clear view of what you want to sell to whom, at what price as well as the knowledge that you have a full product range you are fully armed for the battle ahead. Good luck!
Entrepreneurs Do You Really Need A Marketing Strategy - To learn more about this author, visit Lee Lister's Website.
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Marketing is the lifeblood of your business – without marketing, people won’t know where you are and what you are selling. Isn’t that important enough to need a strategy? After all without a good Marketing Strategy, how will you now what to do, when to do it and what basic information you need? So what should you have in your Marketing Strategy?
So what’s a Marketing Strategy. In simple language - what you are hoping to sell, at what price, how and to whom. This could be a little daunting, so let’s start by making lists.
* First of all – as always – is your budget. Work out how much you can and want to spend. It is possible to market on a small budget – but you will need some kind of budget as well as time to get a good marketing process under way.
* List all the kinds of people that you hope will buy your goods or services.
* Identify where you can find them and what kind of things they read, listen to, watch, talk about etc.
* Decide what kind of benefits these customers will get from buying your products or services.
* Work out what kind of price they will happily pay. Most importantly check that this will also provide you with a fair profit.
That is your Marketing Strategy. Often it helps to summarize your Marketing Strategy into one or two sentences. For example it could be: We will budget $500, to sell our widgets to affluent pet owners in South Florida at $35 who will discover that it is far easier to clean up after them.
This gives you something to aim for as well as the benefits that you and your customers will receive from all your hard work.
So now you’ve got your Marketing Strategy for one set of items that you sell. Keep going for all of your products and services and you have your overall Marketing Strategy.
As you put your strategies together for all of your products, you can easily put together an overall map of the total marketing activities that you intend to do.
Examine this map and see if there are any overlaps or gaps in your overall strategy. If there are gaps – can you introduce a new product or change an existing one to fill it. Likewise if there are overlaps, can you amalgamate the marketing activities?
With a clear view of what you want to sell to whom, at what price as well as the knowledge that you have a full product range you are fully armed for the battle ahead. Good luck!
Entrepreneurs Do You Really Need A Marketing Strategy - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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