Entrepreneurs Do You Want To Get Your Classified Ads Read?
Entrepreneurs Do You Want To Get Your Classified Ads Read?
Well first of all remember the magic formula: AIDA
Attract the attention of your prospective customer.
Interest them in your product
Produce Desire for your product
Request Action from them.
This is the basic rule of all advertising copy and is the first thing taught to copy writers and is one key thing for an entrepreneur to remember. If you ad is not seen it cannot be acted upon, if it is not acted upon you get no sales and if you get no sales .. So how do you put this into action?
First of all collect together 10 classified ads that have caught your attention and then 10 that you are sure that you will never buy from. Sit down somewhere quiet and lay them out in front of you. Examine each of them with the above formula in mind.
Has the writer attracted your attention?
What about the ads has sparked and kept your interest?
Are you motivated enough want to know more about the product being advertised?
What action must you take in order to learn more?
Are all of these points covered in the ad?
When looking at the bad ones:
What turned you off about them?
Why did you overlook them in the first place?
What impression did they give about their products or company?
Did they have contact details or a call to action on them?
Now you should have a good idea of what constitutes a good ad. Take one of your products or services and see if you can write them in the same way as the good ones and then check against the bad ones to make sure that you have not made the same bad mistake. Obviously you want your ad to stand out so dont copy the ones you have seen already! Keep practicing until you are sure you are ready to publish.
A good classified ad reads like an old fashioned telegram few words but what there are there are working for you! Good luck.
Entrepreneurs Do You Want To Get Your Classified Ads Read - To learn more about this author, visit Lee Lister's Website.
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We all know how important advertising is to your business if people dont know what you have to sell they wont buy from you. Getting customers to even think about spending is hard as everyone seems to be watching their spending. Classified ads are great because they are relatively inexpensive and are quick to set up and equally as quick to change if they appear not to be working. So how can you make your small advertising budget work for you and get your classified ads read and most importantly acted upon?
Well first of all remember the magic formula: AIDA
Attract the attention of your prospective customer.
Interest them in your product
Produce Desire for your product
Request Action from them.
This is the basic rule of all advertising copy and is the first thing taught to copy writers and is one key thing for an entrepreneur to remember. If you ad is not seen it cannot be acted upon, if it is not acted upon you get no sales and if you get no sales .. So how do you put this into action?
First of all collect together 10 classified ads that have caught your attention and then 10 that you are sure that you will never buy from. Sit down somewhere quiet and lay them out in front of you. Examine each of them with the above formula in mind.
Has the writer attracted your attention?
What about the ads has sparked and kept your interest?
Are you motivated enough want to know more about the product being advertised?
What action must you take in order to learn more?
Are all of these points covered in the ad?
When looking at the bad ones:
What turned you off about them?
Why did you overlook them in the first place?
What impression did they give about their products or company?
Did they have contact details or a call to action on them?
Now you should have a good idea of what constitutes a good ad. Take one of your products or services and see if you can write them in the same way as the good ones and then check against the bad ones to make sure that you have not made the same bad mistake. Obviously you want your ad to stand out so dont copy the ones you have seen already! Keep practicing until you are sure you are ready to publish.
A good classified ad reads like an old fashioned telegram few words but what there are there are working for you! Good luck.
Entrepreneurs Do You Want To Get Your Classified Ads Read - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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