Entrepreneurs – Don’t Sell It, Give It Away!
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Free Download - Entrepreneur – How Not To Have A Bad Employee? By Lee Lister |
The internet grew up on the premise of giving stuff away. No one has ever expected to pay to view information on an internet web site. This has resulted in most internet businesses having to devise complicated business models to make a living. Here’s the most popular one. “Give and you shall receive.”
Surfers on the web love getting something for nothing. They won’t buy immediately from you, so don’t disappoint them and give them what they want. Still don’t see the point?
The benefit of giving something away for nothing is:
* You establish your business name with your potential customer.
* You prove how worthwhile your products are.
* You can collect email addresses in exchange for the product and use these to sell future products to them.
* If people like your products they are more likely to come back to you.
* It is a very effective, low cost means of advertising.
More importantly the freebie you gave away can be viral. That means the person who downloaded your freebie will give away to a friend who will in turn give to another. This is called “viral marketing”.
If you are giving away a report, ebook and put your business details web links and phone number on it.
But you can also make a physical product viral as well. Place these details on the packaging, in the box it comes from, in the letter or email you send to say thanks for the order and/or your follow up after the sale.
How about enclosing a report or sample of another product every time you sell something? Not only will your customer be pleasantly surprised but you will be getting some very cost effective advertising.
So the great thing is that with a little extra effort, time and cost you can reap big rewards. With a little generosity, you should give and you shall receive.
Entrepreneurs Dont Sell It Give It Away - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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