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Entrepreneurs – Don’t Sell It, Give It Away!

Written by: Lee Lister

Article Overview: You’ve worked really hard, your product is at last finished, so why on earth would you give it away? Well because it works – here’s why.

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Entrepreneurs – Don’t Sell It, Give It Away!

The internet grew up on the premise of giving stuff away. No one has ever expected to pay to view information on an internet web site. This has resulted in most internet businesses having to devise complicated business models to make a living. Here’s the most popular one. “Give and you shall receive.”

Surfers on the web love getting something for nothing. They won’t buy immediately from you, so don’t disappoint them and give them what they want. Still don’t see the point?

The benefit of giving something away for nothing is:

* You establish your business name with your potential customer.
* You prove how worthwhile your products are.
* You can collect email addresses in exchange for the product and use these to sell future products to them.
* If people like your products they are more likely to come back to you.
* It is a very effective, low cost means of advertising.

More importantly the freebie you gave away can be viral. That means the person who downloaded your freebie will give away to a friend who will in turn give to another. This is called “viral marketing”.

If you are giving away a report, ebook and put your business details web links and phone number on it.

But you can also make a physical product viral as well. Place these details on the packaging, in the box it comes from, in the letter or email you send to say thanks for the order and/or your follow up after the sale.

How about enclosing a report or sample of another product every time you sell something? Not only will your customer be pleasantly surprised but you will be getting some very cost effective advertising.

So the great thing is that with a little extra effort, time and cost you can reap big rewards. With a little generosity, you should give and you shall receive.

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Home > Starting-A-Business > Lee Lister > Entrepreneurs Dont Sell It Give It Away
Article Tags: benefit, business details, business models, business name, cost effective advertising, details web, ebook, email addresses, freebie, future products, generosity, internet businesses, internet web, love, phone number, premise, rewards, surfers, viral marketing

About the Author: Lee Lister
RSS for Lee's articles - Visit Lee's website

Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru.

From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after.

She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title!

Her major web sites are:
http://www.BizGuru.us
http://www.Bid-Manager.com
http://www.MarketingGuerrillas.com
http://www.StartMyNewBusiness.com



Click here to visit Lee's website
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