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Guest post by: Lee Lister Become an Author

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The internet grew up on the premise of giving stuff away. No one has ever expected to pay to view information on an internet web site. This has resulted in most internet businesses having to devise complicated business models to make a living. Here’s the most popular one. “Give and you shall receive.”

Surfers on the web love getting something for nothing. They won’t buy immediately from you, so don’t disappoint them and give them what they want. Still don’t see the point?

The benefit of giving something away for nothing is:

* You establish your business name with your potential customer.
* You prove how worthwhile your products are.
* You can collect email addresses in exchange for the product and use these to sell future products to them.
* If people like your products they are more likely to come back to you.
* It is a very effective, low cost means of advertising.

More importantly the freebie you gave away can be viral. That means the person who downloaded your freebie will give away to a friend who will in turn give to another. This is called “viral marketing”.

If you are giving away a report, ebook and put your business details web links and phone number on it.

But you can also make a physical product viral as well. Place these details on the packaging, in the box it comes from, in the letter or email you send to say thanks for the order and/or your follow up after the sale.

How about enclosing a report or sample of another product every time you sell something? Not only will your customer be pleasantly surprised but you will be getting some very cost effective advertising.

So the great thing is that with a little extra effort, time and cost you can reap big rewards. With a little generosity, you should give and you shall receive.

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