Entrepreneurs – Have You Thought About A Loyalty Program?
Entrepreneurs – Have You Thought About A Loyalty Program?
* Coupons: One of the easiest ways to encourage more sales is to give away coupons that give you a discount on the next purchase. The coupons can be in your ezine, packed with your products or in your adverts. The beauty with this is that you also bring your customers back to your shop or web site.
* BOGOF: The delightful acronym that means buy one get one free. You can offer this to your customers on their next purchase. This actually means that they buy three for the price of two. If you limit the time that this offer is available you can encourage extra purchases at little cost to yourself.
* Specials: You can offer hard to find or desirable items to your regular or existing customers.
* Packages: You can group some of your products into a cost effective package and offer these to loyal customers.
* Loyalty Cards: You can set up cards that can be stamped for each purchase. Many large supermarkets use sophisticated loyalty cards. You can then offer free products, offers or special information for so many stamps.
Just a word of caution – make sure that your offers are “to look forward to: and not perceived as “normal business”.
So why go to all this trouble and expense to reward customers that are with you anyway?
* It brings your customer back to your shop or web site.
* It encourages more sales.
* Word gets around and your customers tell others of the great value that you offer.
* Your business gets perceived as offering great value.
* Mostly – because it works!
Good Luck!
Entrepreneurs Have You Thought About A Loyalty Program - To learn more about this author, visit Lee Lister's Website.
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So what is a loyalty program then? It’s a group of incentives you put in place to encourage your customers to buy more from you than they originally intended. Here are a few ideas for you.
* Coupons: One of the easiest ways to encourage more sales is to give away coupons that give you a discount on the next purchase. The coupons can be in your ezine, packed with your products or in your adverts. The beauty with this is that you also bring your customers back to your shop or web site.
* BOGOF: The delightful acronym that means buy one get one free. You can offer this to your customers on their next purchase. This actually means that they buy three for the price of two. If you limit the time that this offer is available you can encourage extra purchases at little cost to yourself.
* Specials: You can offer hard to find or desirable items to your regular or existing customers.
* Packages: You can group some of your products into a cost effective package and offer these to loyal customers.
* Loyalty Cards: You can set up cards that can be stamped for each purchase. Many large supermarkets use sophisticated loyalty cards. You can then offer free products, offers or special information for so many stamps.
Just a word of caution – make sure that your offers are “to look forward to: and not perceived as “normal business”.
So why go to all this trouble and expense to reward customers that are with you anyway?
* It brings your customer back to your shop or web site.
* It encourages more sales.
* Word gets around and your customers tell others of the great value that you offer.
* Your business gets perceived as offering great value.
* Mostly – because it works!
Good Luck!
Entrepreneurs Have You Thought About A Loyalty Program - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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