Entrepreneurs How Do You Design A Marketing Strategy?
|
| Tweet |
|
Free PDF Download What Type of Business Should I Start? - By Lee Lister |
Creates and maintains your business brand
Highlights your Unique Selling Point (USP)
Establishes your company as an authority
Introduces your products to your potential customers
Allows you to capture a niche in your market
Ensures that your business is remembered within your market place
So how do you begin to design your business Marketing Strategy?
Decide how you want your company to be recognized and remembered by your potential customers, customers, peers and competitors. This is your brand.
Decide what products you want to market and who you think may need and want them. This is most important people only buy if they perceive a need for them or you build up a desire for them. The latter is more lucrative but very expensive to do but ask ipod how effective and profitable it can be.
Investigate your potential market and define a niche within this market. A niche allows you to market to fewer, more responsive people. Not only cheaper but more cost effective.
Redesign and re-price your products as necessary. This is a recurring process.
Establish your marketing budget there are cheap ways to market such as viral marketing but you will still need some kind of budget.
Decide how you will market your business and products, how often and in what format. Nearly there.
Set this all down in your marketing strategy.
Now go and market your business.
Good luck.
Related Articles
|
Free PDF Download What Type of Business Should I Start? - By Lee Lister |
|
About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru. From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website. Entrepreneurs Selling The Benefits Of Your Products To Your Wholesalers Entrepreneurs Want To Write A Winning Proposal Entrepreneurs What Should Be In Your Business Plan Viral Marketing 5 Sure Fire Ways To Get The Best Kind of Virus To Have in the Winter List Building And The Successful Entrepreneur |
Related Forum Posts
Share this article. Fund someone's dream.
|
|
Like this page? PLEASE +1 it! |
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Affirming Others Builds Trust and Motivation
Success Isn't for Everyone!
3 Health Insurance Misconceptions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.







