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Entrepreneurs – How Do You Design A Marketing Strategy?
Written by: Lee ListerArticle Overview: Whether you have a business based on the internet or the "real world". - Click or Brick - then you need marketing to ensure that people know about your business and products. After all if people don't know about you they won't buy from you. Effective marketing accomplishes several things:
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Entrepreneurs – How Do You Design A Marketing Strategy?
• Creates and maintains your business brand
• Highlights your Unique Selling Point (USP)
• Establishes your company as an authority
• Introduces your products to your potential customers
• Allows you to capture a niche in your market
• Ensures that your business is remembered within your market place
So how do you begin to design your business Marketing Strategy?
• Decide how you want your company to be recognized and remembered by your potential customers, customers, peers and competitors. This is your brand.
• Decide what products you want to market and who you think may need and want them. This is most important – people only buy if they perceive a need for them or you build up a desire for them. The latter is more lucrative but very expensive to do – but ask ipod how effective and profitable it can be.
• Investigate your potential market and define a niche within this market. A niche allows you to market to fewer, more responsive people. Not only cheaper but more cost effective.
• Redesign and re-price your products as necessary. This is a recurring process.
• Establish your marketing budget there are cheap ways to market such as viral marketing – but you will still need some kind of budget.
• Decide how you will market your business and products, how often and in what format. Nearly there.
• Set this all down in your marketing strategy.
• Now go and market your business.
Good luck.
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Article Tags: business marketing, desire, good luck, marketing budget, marketing strategy, niche, peers, potential market, unique selling point, usp, viral marketing
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Entrepreneurs Want To Start A Serious Ebay Business Marketing Your Real Estate Business In A Tough Climate What An Entrepreneur Can Learn From The Rolls Royce Mission Statement Why Surfers Coming From Search Engines Still Wont Buy From You Businesses To Think Twice About Starting In A Recession |
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- Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life
Barbara Stanny, 2002
Jacket:
Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success.
Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common:
1) a profit motive
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4) Encouragement
5) Self-awareness
6) Non-attachment
7) Financial knowhow
She amplifies on these in the book itself.
Table of Contents
Intro: Welcome to the era of the six-figure woman
1. The Queen in the Countinghouse
2. The Lowdown on low earners
3. Raising the bar
4. Strategy 1: The Declaration of Intention
5. Strategy 2: Letting go of the ledge
6. Strategy 3: Get in the Game
7. Strategy 4: Speak Up
8. Strategy 5: The Stretch
9. Strategy 6: Seek Support
10. Strategy 7: Obey the rules of money
11. Claiming our power
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