Entrepreneurs – How Do You Design A Marketing Strategy?

Guest post by: Lee Lister
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What Type of Business Should I Start? - By Lee Lister

• Creates and maintains your business brand
• Highlights your Unique Selling Point (USP)
• Establishes your company as an authority
• Introduces your products to your potential customers
• Allows you to capture a niche in your market
• Ensures that your business is remembered within your market place

So how do you begin to design your business Marketing Strategy?

• Decide how you want your company to be recognized and remembered by your potential customers, customers, peers and competitors. This is your brand.
• Decide what products you want to market and who you think may need and want them. This is most important – people only buy if they perceive a need for them or you build up a desire for them. The latter is more lucrative but very expensive to do – but ask ipod how effective and profitable it can be.
• Investigate your potential market and define a niche within this market. A niche allows you to market to fewer, more responsive people. Not only cheaper but more cost effective.
• Redesign and re-price your products as necessary. This is a recurring process.
• Establish your marketing budget there are cheap ways to market such as viral marketing – but you will still need some kind of budget.
• Decide how you will market your business and products, how often and in what format. Nearly there.
• Set this all down in your marketing strategy.
• Now go and market your business.

Good luck.

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What Type of Business Should I Start? - By Lee Lister

About the Author: Lee Lister

RSS for Lee's articles - Visit Lee's website
Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru.
From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after.

She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title!

Her major web sites are:
http://www.BizGuru.us
http://www.Bid-Manager.com
http://www.MarketingGuerrillas.com
http://www.StartMyNewBusiness.com

Click here to visit Lee's website.

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