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Entrepreneurs – Remember Your Customers So That They Don’t Forget You.
Written by: Lee ListerArticle Overview: Customers are expensive and difficult to find. Repeat customers are far more profitable than new customer as you have already paid to obtain them. So when you have good customers how do you hold on to them? Here are a few strategies for you.
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Entrepreneurs – Remember Your Customers So That They Don’t Forget You.
Customers are expensive and difficult to find. Repeat customers are far more profitable than new customer as you have already paid to obtain them. So when you have good customers how do you hold on to them? Here are a few strategies for you.
Get Feedback: Ask them why they came to your company, what they like about your products and most importantly what you can do better for them. This not only makes your customers feel important but gives you good pointers as what to improve and how to improve it. Also ask them what other products they are seeking but can’t find with your company. This gives you ideas on how to improve your product line and may even give you that, oh so profitable, niche in the market. Just remember not too annoy them too much.
An effective way of gaining feedback is to include a mail paid, coupon with your products offering a discount on the next purchase, if it is filled in and returned. On line you can provide a survey with a prize or discount on future purchases.
Keep in Touch: Ask your customers to subscribe to your free ezine, magazine, newsletter etc. You can send it out regularly to them. Include useful and relevant information as well as details on new products and services. Coupons giving special offers and discounts will encourage it’s readership and keep bringing your customers back to you.
Follow Up: You can follow up by email, direct mail or telephone. Ask them if they were happy with their purchase and if you can help in any other way. Send them greetings on birthdays, Christmas, Easter etc.
Offer Great After Service: If you have a great support service being attentive and quick to resolve issues as well as offering complimentary services and products, will keep your business in the minds of your customers.
In conclusion, care for your customers and show them that you care for them will make sure that your company is the first one they turn to when they reorder. Good luck!
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Contribution
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Entrepreneurs Health Check Your Business To Prepare For The Recession Writing A Business Plan For the Bank What Do They Want To See AdSense is it all that the hype says it is Pitching to Win and Winning that Pitch What Type Of Marketing Strategies Should I Use When Starting A New Business |
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