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Entrepreneurs – Want To Grow Your Successful Business Into A Much Larger Business?
Written by: Lee ListerArticle Overview: What can a larger small business do to break through that plateau phase that most of us hit? If you have good annual sales but feel like it's time to grow larger. Should you be pouring lots of money in to marketing? Or should you up production? Or is there something else you can do?
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Entrepreneurs – Want To Grow Your Successful Business Into A Much Larger Business?
First of all congratulations on establishing your business and being ready to reach the next level – which is often the more difficult stage where some fall foul of their ambitions. This is really a situation where we would you should to sit down with your advisors and discuss your specific business but here are some areas that you should be looking at:
1. Expand into other geographic areas. Do you have customers that are regularly coming to you from a specific area – if so look at placing an outlet there?
2. Expand your product range. Are you regularly asked for something you don’t do? Do some of your customers make do with what you can provide them with? Do you see and opening for another service or product? If you research and plan how to meet these needs?
3. Become more efficient. Have you become a little lazy in your processes and procedures? Is what you are doing fine when you are small, but a little cumbersome now? Small changes and improvements can sometimes pay big benefits – ask your staff who are close to the methods what they suggest.
4. Review your prices and profits. Are they in line with your peers and competitors?
5. Improve your marketing. Is there something you want to tell people about your business or products? Are you reachable via your website, email and free phone? Have you made a press release lately? Do you have a marketing strategy?
You need to sit down, with or without an external consultant, and produce the following:
1. Your business plan for the next 3 years, showing your business strategy, what you wish to sell, to whom and for how much and how you want your business to be perceived by your customers, peers and competitors.
2. Your marketing and advertising strategy. How much you have to spend, on what and to whom you wish to sell. You should identify what makes you unique and what your company brand looks like.
Remember a planned well thought out expansion and good luck.
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru. From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website Want to Increase Your Chance of Winning A Tender Or Bid List Building Some Off Line Methods To Build Your List How Much Does It Cost To Start An Internet Business Finding Hot Products That People Really Really Want Marketing Your Real Estate Business In A Tough Climate |
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