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Entrepreneurs – Want To Price Your Reports?
Written by: Lee ListerArticle Overview: You are a service company or a consultancy and you want to regularly provide industry or market reports for your customers. How do you price them?
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Free Download - What Type of Business Should I Start? By Lee Lister |
Entrepreneurs – Want To Price Your Reports?
You are a service company or a consultancy and you want to
regularly provide industry or market reports for your customers. How do you price them?
If you are producing the reports from internal staff
knowledge then this is easier as simply take your production costs and add an
amount for your profits. You can
calculate your production costs by looking at your staffing charge out rates
for the time it takes to write, produce and send out your reports. Your profits can be quite high. You should look at pricing of similar reports
and try and stay within the market price points.
If your reports are more complex and come from sources that you
pay for, then there are two ways to price your reports:
1) Look at the market and see what other similar reports cost. Then
include information that you can afford to put in, at this price.
2) The harder way is to calculate how many reports you think you will sell in a
year. Add up the cost of providing the costs and then divide this by the
number of reports. Now add a percentage for your profit. The profit
should cover your management costs for running your business for a year and
giving you a fair income. You should then compare this cost with the
market. If you are below the norm - then add some more to the report or
sell it on its low price. If you are above the norm the sell it emphasising
the quality and quantity of information - or adjust your prices.
It might be an idea to have a cheaper price report to tempt your customers and
then have a higher price item as an upgrade or to have several levels of
reports.
You could look at several ways to provide the reports:
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PDF document.
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On CD or DVD.
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In a MSPowerpoint presentation.
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On a memory stick.
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As printed and bound report.
If the report is digital you might look at setting up an
autoresponder to deliver the report.
Good luck.
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru. From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website Entrepreneurs Want To Open A Small Catering Business And Not Sure What You Need Entrepreneurs Want To Open A Kennels And Not Sure If Is Needed Beauty and the Beast of Starting a Business Mastering The Auto Responder Message Entrepreneurs Is It A Window Of Opportunity Or A Brick Wall |
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