Entrepreneurs – Want To Price Your Reports?
You are a service company or a consultancy and you want to regularly provide industry or market reports for your customers. How do you price them?
If you are producing the reports from internal staff knowledge then this is easier as simply take your production costs and add an amount for your profits. You can calculate your production costs by looking at your staffing charge out rates for the time it takes to write, produce and send out your reports. Your profits can be quite high. You should look at pricing of similar reports and try and stay within the market price points.
If your reports are more complex and come from sources that you pay for, then there are two ways to price your reports:
1) Look at the market and see what other similar reports cost. Then
include information that you can afford to put in, at this price.
2) The harder way is to calculate how many reports you think you will sell in a
year. Add up the cost of providing the costs and then divide this by the
number of reports. Now add a percentage for your profit. The profit
should cover your management costs for running your business for a year and
giving you a fair income. You should then compare this cost with the
market. If you are below the norm - then add some more to the report or
sell it on its low price. If you are above the norm the sell it emphasising
the quality and quantity of information - or adjust your prices.
It might be an idea to have a cheaper price report to tempt your customers and
then have a higher price item as an upgrade or to have several levels of
reports.
You could look at several ways to provide the reports:
· PDF document.
· On CD or DVD.
· In a MSPowerpoint presentation.
· On a memory stick.
· As printed and bound report.
If the report is digital you might look at setting up an autoresponder to deliver the report.
Good luck.
Entrepreneurs Want To Price Your Reports - To learn more about this author, visit Lee Lister's Website.
Like this article? Share it with your friends
![]() | |
| |
No article feedback found. |
| |
Leave Your Feedback |
|
| |
| |||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
![]() | |
![]()
| |
![]() | |
|
| |
![]() | |
|
| |
![]() | |||||||
|
![]() | ||
|
| ||
![]() |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
![]() |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
![]() |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
![]() |
|
|
![]() | ||
|
The Top 10 ProBlogger Posts
Best Posts for Bloggers | ||
|
Top 50 Blogs For Startups
Top Blogs To Watch In 2008 | ||
![]() | ||
![]() | ||||
| ||||
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
|
|
|
|
| ||||||||||||
| ||||||||||||







Subscribe to Lee's articles











