Entrepreneurs – Want To Start A Travel Agency?

You have decided that you want to be a travel agent, you

know it is a very competitive area so you are not quite sure what you should do

in order to start a successful travel agency.

Here are a few ideas.

First of all you cannot be competitive in every area so the

key is to specialise:

* In one type of holiday or vacation.

* In one area of a country or one country or a small group

of countries.

* In one type of holiday -e.g. skiing or adventure.

* In a particular group of people – e.g. the retired or

under 25’s.

Once you have decided how you want to specialise then you

need to set up a set of great holidays that will appeal to your chosen


You now have your key products and an idea of who you want

to sell them to. Now you need to set up your

marketing strategy. In this you will

decide how you are going to sell your vacations.

First of all you need to advertise where your people will

be. So if you are selling skiing

holidays then you need to advertise in skiing and out door pursuit magazines

and newspapers. If you are advertising

to the retired then advertise on magazines during the day when they are likely

to be listening.

Yes you will most definitely need a web site in this day and

age. Many people now look for their

vacations on the internet. They may not

buy but they are definitely researching. If you are unable to design a site you can

find programmers on sites such as Guru and elance who can help you.. On your site you will need:

* Contact details.

* Booking facilities.

* The ability to take deposits.

* Of course, details of your holiday packages.

You can particularly promote your key packages as these will

attract your surfers.

You should take each of your key packages and write a

press release on them. You should

release the press releases over a period of time.

Lastly try and get some local radio time to promote your key


Good luck.


Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru.

From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketi...

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