|
|
Like this article? PLEASE +1 it! |  |
|
Entrepreneurs – Want To Successfully Sell Your Bottled Water?
Written by: Lee ListerArticle Overview: Do you have a supply of fresh water and want to sell bottled water locally and hopefully nationally? Well there are a few things that you have to think about first of all.
 |
Free Download - What Type of Business Should I Start? By Lee Lister |
Entrepreneurs – Want To Successfully Sell Your Bottled Water?
Do you have a supply of fresh water and want to sell bottled
water locally and hopefully nationally?
Well there are a few things that you have to think about first of all.
Well the first thing to do is walk through the water aisle of
your local supermarket and check how many other bottled waters there are for
sale. How are you going to compete? Well on three areas: Brand, Price or Quality.
Let’s look at quality first – do you have really great clear
water, does it come from a famous spring or a unique area? Then capitalise on this.
Can you sell your water at a low price – say aim it at the
lunch box market or aim it at drivers who want bottles of water in their car
cup holders. Or price it high and match
it with the quality of the water – so aim it at restaurant frequenters or
produce bottles just for high class hotels. Try and find a market that you can aim for as
opposed to being all things to all people.
Take that walk through the supermarket again and try and find a niche
that you can fit your water into.
Having decided on the above two, you are halfway to deciding
your branding. Selling bottled water is
very competitive and the only way to break through is with branding. Having decided upon your price level and the quality
level you are aiming for. Low to high
price and exclusive or general as well as the marketing niche you are selling
into, you need to look at what persona you want your water to take on. How your water is perceived by the people you
want to sell to is called your brand.
With bottled water your brand is made up of three areas –
bottle shape, label and name. The name
should come first and it is really the hardest to decide upon. If you want cool and crisp that suggests a
few names, if you want established and expensive that is a whole different
group of names. As you search for the
name, check that the domain name is free as well – this will help with your
marketing and gives an indication as to whether the name has been taken
already. Do a Google search on your
final choice to check what comes up. Is it
taken by another product and does it bring up items that would be detrimental
to your brand?
Once you have your name, then the shape of the bottle and
the label are much easier to decide upon. Obviously the bottle shape must be
one that can be manufactured and bottled at a reasonable rate. It should also look good standing on the
supermarket shelves. Similarly the label should be easy to read, have the
legally required information on it, and be easy and cost effective to print
off.
Alternatively, go down the outsourcing market and sell at a
low wholesale price to hotels, restaurants, clubs and sports arenas – each with
their own label.
Whichever route to market you choose – good luck.
Entrepreneurs – Want To Sell Bottled Water?
Tap or Bottled, Whats in the water you are Drinking
Home-based Business: Vending Machine
Tricks for Stretching your Dollar
LOCAL ENTREPRENEURSHIP AND GLOBAL LINKAGES: ENABLING CONDITIONS AND CONSTRAINTS
|
About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   A Website thats not for a Small Business Surely Some Great Businesses For An Out Of Work Professional To Start Businesses Failure 10 Reasons Why It Happens And What To Do To Avoid It Tendering For New Business The Easier Way Entrepreneurs Want To Start A Travel Agency |
Related Forum Posts
Magnetic Ads - Biz Idea
- Attn Young Entrepreneurs looking for a Business Idea.
This came to me while sitting in Traffic for about 1 hour while looking and laughing at ridiculous bumper stickers.
Note: this idea is rough but will help get the idea-momentum going.
Idea: Sell advertising on the back of cars in the form of reusable magnetic signs (about the length of 2 or 3 bumper stickers)
Most people shouldn't have reservations to participating if they get a cut of the monthly fee you charge the company advertising and it doesn't hurt their car.
An example of a Magnetic Ad:
Geico: I saved 15% on my Car Insurance. Call 1-800-U-SAVE-15
You don't have to pay the cost associated with creating the Magnetic Ad because you will advise the company that this belongs to them and you can get them in touch with someone who created reusable magnets.
So your basically managing two sides:
1. Company's that want to advertise
2. People in your neighborhood (to start) who will put the ads on their car. Bigger cars can have more than one ad.
Happy Money Making!
CEOs and Email - Slaves?
- I wonder if the emails they are responding to are filtered thru their assistants first 'cos they seem to spend a lot of their off hours responding to them.
True they are successful but I'm not sure I'd be willing to pay that price.
I'd be interested to know what's the in the typical day planner of Entrepreneurs on the Forum.
Entrepreneurs are a different breed than Paid Employees- so it would be interesting to view the contrast.
Re: Magnetic Ads - Biz Idea
- [quote="jvprosperity":32z4qe9w]Attn Young Entrepreneurs looking for a Business Idea.
This came to me while sitting in Traffic for about 1 hour while looking and laughing at ridiculous bumper stickers.
Note: this idea is rough but will help get the idea-momentum going.
Idea: Sell advertising on the back of cars in the form of reusable magnetic signs (about the length of 2 or 3 bumper stickers)
Most people shouldn't have reservations to participating if they get a cut of the monthly fee you charge the company advertising and it doesn't hurt their car.
An example of a Magnetic Ad:
Geico: I saved 15% on my Car Insurance. Call 1-800-U-SAVE-15
You don't have to pay the cost associated with creating the Magnetic Ad because you will advise the company that this belongs to them and you can get them in touch with someone who created reusable magnets.
So your basically managing two sides:
1. Company's that want to advertise
2. People in your neighborhood (to start) who will put the ads on their car. Bigger cars can have more than one ad.
Happy Money Making![/quote:32z4qe9w]
What a brilliant idea. Please more info about the sticker and money involve.
Your advantage over others
- Sell using your USP - unique selling proposition.
Why should people buy from you, instead of your competitors?
Think about it, why are you so great?
It may be a hard question, but finding the answer can multiply the effectiveness of any advertising or marketing activities you undertake.
Fundraising for 3rd world Entrepreneurs
- How great to learn that Evan is doing something for Entrepreneurs in Africa!
It just makes me even more thankful to be part of this forum!
After helping create a new charity for animals in my local community last year, I created a vision for a charity empowering Women Entrepreneurs. It won't happen for a while yet, but I know it is something I will do within the next few years.
As we allow ourselves to think bigger, the opportunity to impact people becomes much bigger as well.
Does anyone else have a desire to really make a difference in the world through this means?
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Searching for the Stars: How Yang and Filo Took Their Business to New Heights
Salesperson Wimp-Out: I Need Help 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Measuring the Quality of Your Hires
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Top 5 Qualities in an Outsourcing Company
SEO Gurus, Software and Ebooks
How do I finance a franchise?
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.