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Entrepreneurs – Want To Take Your Financial Services Company To The Next Level?
Written by: Lee ListerArticle Overview: In these recessionary times its getting harder to sell financial services so you need to really up your game and increase your marketing. How about using seminars?
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Entrepreneurs – Want To Take Your Financial Services Company To The Next Level?
In these recessionary times its getting harder to sell financial
services so you need to really up your game and increase your marketing. How about using seminars?
First of all decide upon a small group of products that you
can sell to your small group of people.
Some suggestions are:
·
Pet insurance.
·
Savings packages.
·
Retirement package.
·
School fees savings.
·
Flood insurance.
Now you need to think up some seminar title and contents
that will support your products. For
example if you are selling pet insurance you can hold a seminar on the joys of
pet ownership. If you are selling school
fee packages then you can hold a seminar on how to choose the perfect school
for your child. You could also bring in
an expert if you wish.
The seminar should be about 2 hours and should not be a sales
push but informational, relaxed and fun.
You should now advertise your seminar and charge a nominal
fee so that your attendees are committed to turn up. This can also cover your refreshments etc.
You should arrange your room so that people sit facing a
front table. You should have a promotion
banner behind this table and around the room if you wish. Not too much though.
Put your business cards on the table so that people can pick them up as they
come or leave. You can also have some
great looking leaflets on your products.
Give your seminar, or get an expert to do this for you. You can then provide your sales pitch at the
end. Keep it soft. You should give out a lot of information on
the seminar and then a good sales pitch that explains how your products will
enhance the subject.
Good luck.
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Viral Marketing Give your Advertising a Life of its Own Autoresponders Heres Some More Unusual Uses For Them Entrepreneurs Want To Start A Business With The Best Possible Chance Of Success Entrepreneurs When Your Business Is In Trouble Due To The Recession Here Are Some Things To Review Entrepreneurs What Happens When No One Loves Your Products |
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- Hi Garth - here is how we did it at Northern Crown Capital when I was helping them raise venture capital for Toronto-based entrepreneurs. Assume the start date is 2003 so 2008 projections are 5 years out:
How Northern Crown Capital Valuates a Business
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Year 2007
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Year 2005
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Year 2004
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I hope this helps!
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