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Entrepreneurs – Want to Start An Online Estate Agency Or Real Estate Company?
Written by: Lee ListerArticle Overview: Thinking of starting up an online estate agency or real estate company, does this sound feasible? How do you get started and what are the important things to remember?
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Free Download - What Type of Business Should I Start? By Lee Lister |
Entrepreneurs – Want to Start An Online Estate Agency Or Real Estate Company?
Thinking of starting up an online estate agency or real estate company, does this sound feasible? How do you get started and what are the important things to remember?
Today's buyers and sellers now seem to search for their new homes via the Internet more than anywhere else. It gives them a good overview of what is available and is far less tiring than going around houses that are of no interest or visiting many real estate agents.
In order to be competitive and just to keep up in this fiercely fought market - you NEED to have an internet presence. So what do you need to include in your web site in order to make your web site stand out from the others?
Firstly you will be constrained by the legalities of your profession and you should ensure that you recognize this with your wording and design.
Secondly, your potential customer will have a list of needs that they are seeking to meet when they buy their new home. These will include:
* Location
* Size and design of the property
* Closeness of schools, shops, work, transport and entertainment.
* Price and running costs.
Thirdly, property buyers are also seeking a lifestyle. You must tell them about the locality, the joys of living in the house and the community they will be moving into.
Your web site must answer all these needs in how you describe each property. As they say – “sell the sizzle not the steak!”
Lastly, your web site should invite property listings from sellers – maybe providing a discount to people who buy and sell through your company.
Most importantly, you need to build confidence in your company – give full business and contact details and answer all enquiries fully and quickly.
Good Luck.
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru. From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website Entrepreneurs What Goes Into A Business Plan Your New Web Site Business What Different Business Models You Can You Use How To Tell What You Do From Where Your Name Is Entrepreneurs How To Establish And Market Yourself As A Fashion Designer Entrepreneurs 7 Reasons Put Your Business On The Internet |
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