Tweet

Entrepreneurs – What Can You Learn From Dolly About Managing Your Customers?

Written by: Lee Lister

Article Overview: Dolly Parton is a very recognizable business women. She has built an international multi dollar business from her great singing voice. As she is so popular her entertainment shows get popular – but she still manages to get everyone in – happy! What can we learn from the way she does business?

Entrepreneurs – What Can You Learn From Dolly About Managing Your Customers?

Dolly Parton is a very recognizable business women. She has built an international multi dollar business from her great singing voice. As she is so popular her entertainment shows get popular – but she still manages to get everyone in – happy! What can we learn from the way she does business?

Well let's have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas. The dinner show is based in Orlando, Florida on the major junction before you turn off for Disney and as close to Disney property as possible.

* The excellent positioning of the very large show building (in the shape of a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney.

* There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coaches without getting choked up and the shows swapped over quickly and efficiently.

Well if we translate this into business marketing terms we learn:

* Positioning is always important - brick or click – put yourself in the best possible position that you can afford. If you have a store or office - establish yourself where you can be found and are visible by the passerby. If you have a web site – then make sure that you have good prominent links on as many major web sites as you can afford/get. This includes Google, Yahoo, MSN etc, but also look around for directories etc.

* Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and your web site. People feel more confident in dealing with you, they can order easily and can ask any questions that are stopping them from currently ordering.


* Make sure that visiting your store or site and purchasing is an efficient, comfortable and quick experience. No waiting in long lines, no insecure payment areas, no waiting to get the product or service and definitely no surprising extra costs as you get to the check out counter.

* If you have a web site make sure that you have enough bandwidth to handle your customers and answer your emails within a few hours.

* If you have a retail or office environment - ensure that you have sufficient parking and a large enough office or store that can be easily found from the car park.


Hope that the above has given you plenty to think about. Good Luck.

Related Articles
  Staging Diva Graduate helps home sell at first open house
  The Dolly Parton Business Model
  Entrepreneurs - What Can You Learn From Dolly Parton?
  Dolly Parton
  Entrepreneur Mindset for Business Success

Article Tags: business marketing, business women, car park, contact details, dinner show, disney property, dollar business, dolly parton, google, marketing materials, marketing terms, one christmas, orlando florida, orlando vacation, passerby, singing voice, souvenirs, taxies, vacation area, vans



Related Forum Posts
Re: HRPreneur - Evan, I am looking for new clients and to see if my business model resonates with Entrepreneurs. Thanks Joey Walters, CHRP, H.R.C.C.C. Managing Director HRPreneur Inc. C. 647-534-4774
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
How to Do Great Marketing with (Amost) No Money - I've given this presentation to CEOs many times. Now i can share it with you. But I cannot because I do not yet have 20 posts. Jeff Ogden, President Find New Customers
CEOs and Email - Slaves? - I wonder if the emails they are responding to are filtered thru their assistants first 'cos they seem to spend a lot of their off hours responding to them. True they are successful but I'm not sure I'd be willing to pay that price. I'd be interested to know what's the in the typical day planner of Entrepreneurs on the Forum. Entrepreneurs are a different breed than Paid Employees- so it would be interesting to view the contrast.
Lisa Shepherd Story - Great story! I love the Earn - Learn - Equity - it's very relavent for new entrepreneurs.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The OLD Way of Advertising, May Not be so OLD

Soda Vending Machine = Energy Hog

Earn More Money - Easy Home Business Ideas

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.