Entrepreneurs - What Can You Learn From Dolly Parton?
Entrepreneurs - What Can You Learn From Dolly Parton?
The funnel then took us through the gift shop into the saloon where we were entertained whilst drinking very expensive beers or wine.
Lastly we were called into the show and there was one server for every 6- 8 people. Food was superb and served quickly during several natural breaks in the show. We were also given several choices of drinks to suit all. Flags and goblets were offered for sale.
So what can we learn from this.
* Dolly builds on her brand image of "Southern Hospitality", quality and friendliness. Dolly only appeared on screen for a very short thank you and Happy Holidays and little of her music was played – but you still felt as if you had been invited by Dolly.
* She extracts the highest amount of money possible as an entrance fee, relying on the reputation of her company to ensure that people will pay. (There are several other lesser dinner shows and thousands of restaurants competing.)
* She ensures that the customer is totally immersed in the experience and offered every opportunity to have a pleasant experience.
* The customer is funneled through several opportunities to spend more money without feeling pressured to purchase more. I am sure that the many visitors to the dinner show who were on vacation purchased more that the "locals" who are a little more financially constrained.
We can translate this into business terms and learn from the experts:
* Ensure that your company and what it stands for is instantly recognizable and that it makes visitors and potential purchasers comfortable with dealing with you .
* Ensure that the customer's total visiting and buying experience is pleasant, efficient and comfortable and that everything reflects your company image.
* Think of everything that your customer could possibly want to do on your web site, in your shop, in your office or on the end of your telephone line – and make it happen.
* Make sure that your visitor has every opportunity to spend money with you - whilst not feeling pressured. Offer little up sales such as Dolly's flags, souvenir mugs etc.
* Make that buying a pleasure by entertaining your visitors, making them feel special or important to you.
* Make some of the extras at a low price to help everyone.
* Ensure that many of the items have your logo on them -especially the lower price items. This ensures that everyone sees where they were bought from as well as spreading your brand.
* Make sure that visiting your store or site and purchasing is an efficient, comfortable and quick experience. No waiting in long lines, no insecure payment areas, no waiting to get the product or service and definitely no surprising extra costs as you get to the check out counter
Good Luck.
Entrepreneurs What Can You Learn From Dolly Parton - To learn more about this author, visit Lee Lister's Website.
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First of all thought that it was a little expensive, but had been before so I knew what great value it was. When I entered the massive building I was immediately immersed in the Dolly Parton experience and funneled through to get my photo taken. No mention that it would cost me $10 to buy the photo (no sale by the way!).
The funnel then took us through the gift shop into the saloon where we were entertained whilst drinking very expensive beers or wine.
Lastly we were called into the show and there was one server for every 6- 8 people. Food was superb and served quickly during several natural breaks in the show. We were also given several choices of drinks to suit all. Flags and goblets were offered for sale.
So what can we learn from this.
* Dolly builds on her brand image of "Southern Hospitality", quality and friendliness. Dolly only appeared on screen for a very short thank you and Happy Holidays and little of her music was played – but you still felt as if you had been invited by Dolly.
* She extracts the highest amount of money possible as an entrance fee, relying on the reputation of her company to ensure that people will pay. (There are several other lesser dinner shows and thousands of restaurants competing.)
* She ensures that the customer is totally immersed in the experience and offered every opportunity to have a pleasant experience.
* The customer is funneled through several opportunities to spend more money without feeling pressured to purchase more. I am sure that the many visitors to the dinner show who were on vacation purchased more that the "locals" who are a little more financially constrained.
We can translate this into business terms and learn from the experts:
* Ensure that your company and what it stands for is instantly recognizable and that it makes visitors and potential purchasers comfortable with dealing with you .
* Ensure that the customer's total visiting and buying experience is pleasant, efficient and comfortable and that everything reflects your company image.
* Think of everything that your customer could possibly want to do on your web site, in your shop, in your office or on the end of your telephone line – and make it happen.
* Make sure that your visitor has every opportunity to spend money with you - whilst not feeling pressured. Offer little up sales such as Dolly's flags, souvenir mugs etc.
* Make that buying a pleasure by entertaining your visitors, making them feel special or important to you.
* Make some of the extras at a low price to help everyone.
* Ensure that many of the items have your logo on them -especially the lower price items. This ensures that everyone sees where they were bought from as well as spreading your brand.
* Make sure that visiting your store or site and purchasing is an efficient, comfortable and quick experience. No waiting in long lines, no insecure payment areas, no waiting to get the product or service and definitely no surprising extra costs as you get to the check out counter
Good Luck.
Entrepreneurs What Can You Learn From Dolly Parton - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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