Entrepreneurs – What Happens When No One Loves Your Products?
Entrepreneurs – What Happens When No One Loves Your Products?
* Ask your current and previous customers what kind of things they would like you to sell.
* If you have products that are sold as a recurring matter, then ask your customers what improvements they would like. You can do this as a survey, a competition (if allowed) or a suggestion box. The answers may surprise you.
* Is your product a copy of another much better item?
* Look at what your competitors are doing – have they improved or re priced – or even stopped selling the item all together.
* Are you sure that you have not just fallen into the new comers trap of selling something that no one really wants? You did do your research didn’t you?
* You are marketing your product and your business aren’t you? If people don’t know you are there, they can’t buy from you. Don’t fall into the trap of slowing down on your marketing as you get more established.
So now you know what is wrong, let’s look at a few things that you can do to your old products.
* Rehash them to make something different.
* Combine two or more products.
* Repackage them.
* Re-price them.
* Sell them in a sale.
* Sell them on an auction site.
* Test new markets with your old and new products.
* Develop a new niche market.
* Redesign your marketing plan so that you market your new or old product in a whole different way. A new coat of paint always helps.
* Differentiate yourself from your competitors so that you stand out.
* Focus your marketing on acquiring new customers for a short while.
* Follow up on your past customers and offer them the new or old product at a reduced rate.
Good luck!
Entrepreneurs What Happens When No One Loves Your Products - To learn more about this author, visit Lee Lister's Website.
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Well the obvious answer is to find out why:
* Ask your current and previous customers what kind of things they would like you to sell.
* If you have products that are sold as a recurring matter, then ask your customers what improvements they would like. You can do this as a survey, a competition (if allowed) or a suggestion box. The answers may surprise you.
* Is your product a copy of another much better item?
* Look at what your competitors are doing – have they improved or re priced – or even stopped selling the item all together.
* Are you sure that you have not just fallen into the new comers trap of selling something that no one really wants? You did do your research didn’t you?
* You are marketing your product and your business aren’t you? If people don’t know you are there, they can’t buy from you. Don’t fall into the trap of slowing down on your marketing as you get more established.
So now you know what is wrong, let’s look at a few things that you can do to your old products.
* Rehash them to make something different.
* Combine two or more products.
* Repackage them.
* Re-price them.
* Sell them in a sale.
* Sell them on an auction site.
* Test new markets with your old and new products.
* Develop a new niche market.
* Redesign your marketing plan so that you market your new or old product in a whole different way. A new coat of paint always helps.
* Differentiate yourself from your competitors so that you stand out.
* Focus your marketing on acquiring new customers for a short while.
* Follow up on your past customers and offer them the new or old product at a reduced rate.
Good luck!
Entrepreneurs What Happens When No One Loves Your Products - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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