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Entrepreneurs – What’s The Biggest Mistake You Can Ever Make With Your Business?
Written by: Lee ListerArticle Overview: Many entrepreneurs start up service companies thinking that they are going to be plumbers, lawyers, dentists, realtors etc. Or they decide to sell coffee, candy or clothes. They all make the same mistake – successful businesses do not sell services or goods – they are marketing companies. Marketing is the engine that drives your business!
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Free Download - What Type of Business Should I Start? By Lee Lister |
Entrepreneurs – What’s The Biggest Mistake You Can Ever Make With Your Business?
Many entrepreneurs start up service companies thinking that they are going to be plumbers, lawyers, dentists, realtors etc. Or they decide to sell coffee, candy or clothes. They all make the same mistake – successful businesses do not sell services or goods – they are marketing companies. Marketing is the engine that drives your business!
If you remember that the core skill that you should learn and your main activity is marketing your business then you are on your way to success.
Your product or service may be different to everyone else’s – you may have the best product there is and you may have thousands of potential customers – but how will they find you? No matter what you sell, who you sell it to and how you sell it – you need customers!
If you want people to beat a path to your door you’ve got to tell them the benefits of buying from you. Make your irresistible offer and lead them through every step of the purchasing process:
* Be sure you answer the big question on their minds... “What's in it for me?” Once people’s basic needs are met, this is why people buy the majority of items. If you don’t answer this one then people will just walk on by.
* Make people feel comfortable buying from you. Make the purchase easy to make and risk free. Offer a smooth purchasing process and a guarantee. Deliver heavy items.
* Offer great after service so that they want to come back to you.
Setting up your business and waiting for people to find you from “word of mouth” or people stumbling across you is not going to work. Even if you open up next to a major “big box” supplier you still have to get people into your store or office!
Your core marketing strategy should be:
Attract lots of customers and obtain as much business from them as possible!
Remember the importance of marketing and your business will thrive!
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru. From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website Tender Writing Services Obtain Professional Help To Win Those Important Tenders How To Write A Good Tender To Win Business Fund Raisers How Do You Set Up A Charity Auction An Entrepreneur Have I Got what it Takes Three Reasons to Write Articles and the Fourth Most Important One |
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