Entrepreneurs – You Want Your Customers To Remember You Don’t You?
Entrepreneurs – You Want Your Customers To Remember You Don’t You?
Slogan: Get yourself a slogan. Ours is “For the Serious Entrepreneur”. We also have “From Wish to Win” for our Bid Manager training courses. Make the slogan short, memorable and descriptive of what you do.
Branding: You should ensure that your products are instantly recognizable and memorable by using the same naming convention, logos, colors, fonts etc. in your marketing materials, web sites, packaging and customer correspondence.
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address. Remember 1 800 Flowers – there was a coup that shut out their competitors.
Service: Offer great service of course, make it quick and memorable. Let your customers know exactly what it going to happen and make sure that you keep to it. Have some great after services as well by contacting them afterwards and checking that all is well.
Complaints: If you are unfortunate enough to get a customer complaint, then solve it quickly and in a non confrontational manner. Your customer should be left feeling happy and that you care for them. I always say that the measure of a good company is how they deal with their problems.
In summary help your customers find you and your products and make them feel welcome and valued and you won’t go too far wrong. Good Luck in your business.
Entrepreneurs You Want Your Customers To Remember You Dont You - To learn more about this author, visit Lee Lister's Website.
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Naming: First things first, pick a great name for both your business and your product range – remember the company that calls everything it sells Mac? Pick a name that describes your service if possible – if not go the Google/Amazon/Ebay route and find an easy to remember short name. If you still can’t find a name then looking at rhyming words. One of your constraining factors will be the availability of a suitable top level domain name. Even if you don’t want to have a web site straight away – you need to protect your branding.
Slogan: Get yourself a slogan. Ours is “For the Serious Entrepreneur”. We also have “From Wish to Win” for our Bid Manager training courses. Make the slogan short, memorable and descriptive of what you do.
Branding: You should ensure that your products are instantly recognizable and memorable by using the same naming convention, logos, colors, fonts etc. in your marketing materials, web sites, packaging and customer correspondence.
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address. Remember 1 800 Flowers – there was a coup that shut out their competitors.
Service: Offer great service of course, make it quick and memorable. Let your customers know exactly what it going to happen and make sure that you keep to it. Have some great after services as well by contacting them afterwards and checking that all is well.
Complaints: If you are unfortunate enough to get a customer complaint, then solve it quickly and in a non confrontational manner. Your customer should be left feeling happy and that you care for them. I always say that the measure of a good company is how they deal with their problems.
In summary help your customers find you and your products and make them feel welcome and valued and you won’t go too far wrong. Good Luck in your business.
Entrepreneurs You Want Your Customers To Remember You Dont You - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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