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Entrepreneurs – You Want Your Customers To Remember You Don’t You?
Written by: Lee ListerArticle Overview: You’ve worked hard to get your business up and running and you are starting to get a good customer base – so how do you make sure that they do not forget you?
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Entrepreneurs – You Want Your Customers To Remember You Don’t You?
Naming: First things first, pick a great name for both your business and your product range – remember the company that calls everything it sells Mac? Pick a name that describes your service if possible – if not go the Google/Amazon/Ebay route and find an easy to remember short name. If you still can’t find a name then looking at rhyming words. One of your constraining factors will be the availability of a suitable top level domain name. Even if you don’t want to have a web site straight away – you need to protect your branding.
Slogan: Get yourself a slogan. Ours is “For the Serious Entrepreneur”. We also have “From Wish to Win” for our Bid Manager training courses. Make the slogan short, memorable and descriptive of what you do.
Branding: You should ensure that your products are instantly recognizable and memorable by using the same naming convention, logos, colors, fonts etc. in your marketing materials, web sites, packaging and customer correspondence.
Contact: Ensure that your customers can easily contact you and give them a memorable telephone number and email address. Remember 1 800 Flowers – there was a coup that shut out their competitors.
Service: Offer great service of course, make it quick and memorable. Let your customers know exactly what it going to happen and make sure that you keep to it. Have some great after services as well by contacting them afterwards and checking that all is well.
Complaints: If you are unfortunate enough to get a customer complaint, then solve it quickly and in a non confrontational manner. Your customer should be left feeling happy and that you care for them. I always say that the measure of a good company is how they deal with their problems.
In summary help your customers find you and your products and make them feel welcome and valued and you won’t go too far wrong. Good Luck in your business.
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Entrepreneurs Testing Your Product Ideas Tendering For New Business The Easier Way Got a great business idea and not sure when to make the leap from that nice safe job to your new business Entrepreneurs Do You Need More Financing But Not Sure How To Ask For It Beauty and the Beast of Starting a Business |
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- I wonder if the emails they are responding to are filtered thru their assistants first 'cos they seem to spend a lot of their off hours responding to them.
True they are successful but I'm not sure I'd be willing to pay that price.
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Entrepreneurs are a different breed than Paid Employees- so it would be interesting to view the contrast.
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