Opening Celebration: Make a big thing about the opening of your new business. Hold a party, send out invites, tell the press. Start your new life with a bang! Start a your campaign before you open by building up anticipation. Remember the “what’s an Oprah?” Now who hasn’t heard of Oprah Winfrey?
Press Releases: If you have just done something interesting and wonderful, then tell the press about it. Write a press release, send it to your local press and publish it on a press release web site.
Web Sites: Set up a web site and submit your site to major search engines. Build up your links.
Publish: Write articles, write for other web sites, write ebooks, regularly update your web site and your marketing materials. Just keep getting your name in print. The more people see your company name, the more familiar they will be with you and the more comfortable in buying from you.
Get Involved: Join clubs, undertake work for charity, hold competitions, open days etc. Exhibit at exhibitions, give samples to gift bags, donate competition prizes. Put your company name where other people are and build up the impression that you are a generous part of the community.
Advertise: The success of advertising is built around volume and consistency. This is difficult on a small budget, so go for smaller and more frequent adverts. Advertise locally, swap adverts with other companies. Barter adverts for services or products. Put leaflets all around your neighborhood. Place them in restaurants, gas/petrol stations, hotels, clubs, sports halls etc. – just remember to get permission first.