Entrepreneurs, Advertising – You Need It More Than Ever Now
Entrepreneurs, Advertising – You Need It More Than Ever Now
1. Who am I trying to sell the product to and am I advertising in the right places to meet these people?
2. Have I identified that they really need or want the product and that your adverts tell people why they why?
3. Is it within their price range?
4. Is this market large enough for me to sell enough products to make a profit and are enough of this market responding to my ads?
5. Are there other companies selling similar products and if so – have I made my different enough from them so that they stand out?
6. Are my adverts easily understood and memorable to the people I am selling to? We have all seen the ads we remember but can’t remember the product!
7. Do my adverts describe my products effectively and legally and most important to they stand out from my competitors?
8. Have I placed my adverts in the most cost effective place and for the right amount of time so that they will noticed and remembered?
9. Can I afford to keep the adverts going for the required amount of time?
10. Can I make small changes to the advert that will save me money without losing it’s effectiveness? Look at such things as using less colours or smaller sizes, different pages, etc.
You should also look at your internal company processes for such things as:
1. Can you make the handling of sales enquiries quicker and cheaper to manage?
2. Can you make fulfilment quicker, more efficient and cheaper?
Lastly you need to look at your own product range. Can you bring out a change to your product range that will make it more efficient or attractive to customers? Look at expanding or shrinking your product range, combining some of them into a “special” or changing some of them in response to customer feedback. Good Luck!
Entrepreneurs Advertising You Need It More Than Ever Now - To learn more about this author, visit Lee Lister's Website.
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Gather together the details of all your existing or planned advertising and check that it answers the following questions:
1. Who am I trying to sell the product to and am I advertising in the right places to meet these people?
2. Have I identified that they really need or want the product and that your adverts tell people why they why?
3. Is it within their price range?
4. Is this market large enough for me to sell enough products to make a profit and are enough of this market responding to my ads?
5. Are there other companies selling similar products and if so – have I made my different enough from them so that they stand out?
6. Are my adverts easily understood and memorable to the people I am selling to? We have all seen the ads we remember but can’t remember the product!
7. Do my adverts describe my products effectively and legally and most important to they stand out from my competitors?
8. Have I placed my adverts in the most cost effective place and for the right amount of time so that they will noticed and remembered?
9. Can I afford to keep the adverts going for the required amount of time?
10. Can I make small changes to the advert that will save me money without losing it’s effectiveness? Look at such things as using less colours or smaller sizes, different pages, etc.
You should also look at your internal company processes for such things as:
1. Can you make the handling of sales enquiries quicker and cheaper to manage?
2. Can you make fulfilment quicker, more efficient and cheaper?
Lastly you need to look at your own product range. Can you bring out a change to your product range that will make it more efficient or attractive to customers? Look at expanding or shrinking your product range, combining some of them into a “special” or changing some of them in response to customer feedback. Good Luck!
Entrepreneurs Advertising You Need It More Than Ever Now - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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