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Entrepreneurs, Advertising – You Need It More Than Ever Now
Written by: Lee ListerArticle Overview: It’s a recession and now more than ever, you need more sales and to make your existing sales strategy more effective. Even in great times the key to business success, depends on how and where you advertise as well as the effectiveness of those adverts. If you don’t tell people about your “better mousetrap” then they won’t buy it. In a recession it is more important that people know about you and your products so don’t cut down on your advertising whatever you do. So if you don’t cut down then you need to make it more efficient. Here’s how.
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Entrepreneurs, Advertising – You Need It More Than Ever Now
Gather together the details of all your existing or planned advertising and check that it answers the following questions:
1. Who am I trying to sell the product to and am I advertising in the right places to meet these people?
2. Have I identified that they really need or want the product and that your adverts tell people why they why?
3. Is it within their price range?
4. Is this market large enough for me to sell enough products to make a profit and are enough of this market responding to my ads?
5. Are there other companies selling similar products and if so – have I made my different enough from them so that they stand out?
6. Are my adverts easily understood and memorable to the people I am selling to? We have all seen the ads we remember but can’t remember the product!
7. Do my adverts describe my products effectively and legally and most important to they stand out from my competitors?
8. Have I placed my adverts in the most cost effective place and for the right amount of time so that they will noticed and remembered?
9. Can I afford to keep the adverts going for the required amount of time?
10. Can I make small changes to the advert that will save me money without losing it’s effectiveness? Look at such things as using less colours or smaller sizes, different pages, etc.
You should also look at your internal company processes for such things as:
1. Can you make the handling of sales enquiries quicker and cheaper to manage?
2. Can you make fulfilment quicker, more efficient and cheaper?
Lastly you need to look at your own product range. Can you bring out a change to your product range that will make it more efficient or attractive to customers? Look at expanding or shrinking your product range, combining some of them into a “special” or changing some of them in response to customer feedback. Good Luck!
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Article Tags: advert, adverts, amount of time, company processes, customer feedback, fulfilment, good luck, money, similar products, small changes
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Entrepreneurs Dont Sell It Give It Away Some Inexpensive Business Ideas For The New Entrepreneur Entrepreneurs Why Should You Sell Low Ticket Items Angel Investors How to Interest Them in Your Business Entrepreneurs Got A Unique Product And Want To Take Advantage Of It |
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Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
CEOs and Email - Slaves?
- I wonder if the emails they are responding to are filtered thru their assistants first 'cos they seem to spend a lot of their off hours responding to them.
True they are successful but I'm not sure I'd be willing to pay that price.
I'd be interested to know what's the in the typical day planner of Entrepreneurs on the Forum.
Entrepreneurs are a different breed than Paid Employees- so it would be interesting to view the contrast.
Fundraising for 3rd world Entrepreneurs
- How great to learn that Evan is doing something for Entrepreneurs in Africa!
It just makes me even more thankful to be part of this forum!
After helping create a new charity for animals in my local community last year, I created a vision for a charity empowering Women Entrepreneurs. It won't happen for a while yet, but I know it is something I will do within the next few years.
As we allow ourselves to think bigger, the opportunity to impact people becomes much bigger as well.
Does anyone else have a desire to really make a difference in the world through this means?
Ideas for developing my business
- Advertising is the life-blood of any magazine. Get some advertisers and you're set. You've got your target market, now start working on the "buzz" around the mag.
Good Adwords Books?
- I've just purchased "Ultimate Guide to Pay-Per-Click Advertising" by Richard Stokes.
Has anyone read it, and if so what do you think?
Does anyone have any other recommendations for books relating to Adwords?
Thanks,
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