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Entrepreneurs- Here’s A Great Way To Cut Your Advertising In Half!

Written by: Lee Lister

Article Overview: Times are tough at the moment, but you know that you have to still keep advertising and marketing to keep your business turning over and keep that cash flowing. So how can you do it at half the cost?

Entrepreneurs- Here’s A Great Way To Cut Your Advertising In Half!

Times are tough at the moment, but you know that you have to still keep advertising and marketing to keep your business turning over and keep that cash flowing. So how can you do it at half the cost?

Well there are a number of ways of cutting down. Here are just a few:

• Advertise in black and white instead of colour.
• Change where you advertise – on an inner page instead of an outer or in a cheaper area.
• Negotiate with the owner of the advert medium.

This will only cut your advertising bill down – I am talking about halving your advertising BUT keeping the same impact.

There used to be a UK government initiative to cut down on using water by taking a shower instead of a bath, but that quickly got changed by some comedian to “take a bath with a friend”. I am not suggesting that you forgo that great bath for a quick shower – but instead share the costs and maybe get more out of it.

Look for a complimentary company that you can advertise with. Share the costs, get the same or even more exposure and share it’s others customers. I am sure that in the present business environment that there is no shortage of other companies that will think that this is a great idea. Here are a few ideas of complimentary companies:

• Wedding planners and florists etc.
• Hair salons and beauty products or nail saloons or any kind of celebration.
• Tax services and accountants or will writers.
• Garages and car sales or car wash.
• Card shops and restaurants – in fact restaurants with hundreds of different shops and services.
• Coffee shops and books.
• Bed sellers with linen sellers.
• Bathroom installers with towel suppliers.

Well you get the idea.

It is important that any advert contains both company’s names and contact details and that your advert says you are working in tandem. Advertising costs can be split pro rata if appropriate.

Here are some suggestions as to how you can do this!

• Devise a product that involves both of you – say buy a car service and get a free car wash. Get your accounts done and get a free tax consultation or get your will written etc. Then advertise this product.
• Send out fliers that have your company on one side and the other company on the other.
• Share the ad space in some logical or humorous manner. For example have a great looking bed made to look even better with some luxury sheets. On the funny side have someone trying to read a great book and being disturbed by the wonderful coffee and so having to drink 100’s of cups in order to get to the end of the book!
• If you have companies of unequal sizes then have the smaller one as a feature product in the larger one – such as X recommends Y with their product or X gives away a free Y with each sale.

Hopefully you now have the idea – so go out and help some other company also halve their advertising costs!

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Article Tags: accountants, advert, advertising costs, beauty products, business environment, car sales, car service, car wash, coffee shops, colour change, comedian, complimentary companies, garages, government initiative, hair salons, nail saloons, taking a shower, towel suppliers, uk government, wedding planners



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