Entrepreneurs- Here’s A Great Way To Cut Your Advertising In Half!
Entrepreneurs- Here’s A Great Way To Cut Your Advertising In Half!
Well there are a number of ways of cutting down. Here are just a few:
• Advertise in black and white instead of colour.
• Change where you advertise – on an inner page instead of an outer or in a cheaper area.
• Negotiate with the owner of the advert medium.
This will only cut your advertising bill down – I am talking about halving your advertising BUT keeping the same impact.
There used to be a UK government initiative to cut down on using water by taking a shower instead of a bath, but that quickly got changed by some comedian to “take a bath with a friend”. I am not suggesting that you forgo that great bath for a quick shower – but instead share the costs and maybe get more out of it.
Look for a complimentary company that you can advertise with. Share the costs, get the same or even more exposure and share it’s others customers. I am sure that in the present business environment that there is no shortage of other companies that will think that this is a great idea. Here are a few ideas of complimentary companies:
• Wedding planners and florists etc.
• Hair salons and beauty products or nail saloons or any kind of celebration.
• Tax services and accountants or will writers.
• Garages and car sales or car wash.
• Card shops and restaurants – in fact restaurants with hundreds of different shops and services.
• Coffee shops and books.
• Bed sellers with linen sellers.
• Bathroom installers with towel suppliers.
Well you get the idea.
It is important that any advert contains both company’s names and contact details and that your advert says you are working in tandem. Advertising costs can be split pro rata if appropriate.
Here are some suggestions as to how you can do this!
• Devise a product that involves both of you – say buy a car service and get a free car wash. Get your accounts done and get a free tax consultation or get your will written etc. Then advertise this product.
• Send out fliers that have your company on one side and the other company on the other.
• Share the ad space in some logical or humorous manner. For example have a great looking bed made to look even better with some luxury sheets. On the funny side have someone trying to read a great book and being disturbed by the wonderful coffee and so having to drink 100’s of cups in order to get to the end of the book!
• If you have companies of unequal sizes then have the smaller one as a feature product in the larger one – such as X recommends Y with their product or X gives away a free Y with each sale.
Hopefully you now have the idea – so go out and help some other company also halve their advertising costs!
Entrepreneurs Heres A Great Way To Cut Your Advertising In Half - To learn more about this author, visit Lee Lister's Website.
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Times are tough at the moment, but you know that you have to still keep advertising and marketing to keep your business turning over and keep that cash flowing. So how can you do it at half the cost?
Well there are a number of ways of cutting down. Here are just a few:
• Advertise in black and white instead of colour.
• Change where you advertise – on an inner page instead of an outer or in a cheaper area.
• Negotiate with the owner of the advert medium.
This will only cut your advertising bill down – I am talking about halving your advertising BUT keeping the same impact.
There used to be a UK government initiative to cut down on using water by taking a shower instead of a bath, but that quickly got changed by some comedian to “take a bath with a friend”. I am not suggesting that you forgo that great bath for a quick shower – but instead share the costs and maybe get more out of it.
Look for a complimentary company that you can advertise with. Share the costs, get the same or even more exposure and share it’s others customers. I am sure that in the present business environment that there is no shortage of other companies that will think that this is a great idea. Here are a few ideas of complimentary companies:
• Wedding planners and florists etc.
• Hair salons and beauty products or nail saloons or any kind of celebration.
• Tax services and accountants or will writers.
• Garages and car sales or car wash.
• Card shops and restaurants – in fact restaurants with hundreds of different shops and services.
• Coffee shops and books.
• Bed sellers with linen sellers.
• Bathroom installers with towel suppliers.
Well you get the idea.
It is important that any advert contains both company’s names and contact details and that your advert says you are working in tandem. Advertising costs can be split pro rata if appropriate.
Here are some suggestions as to how you can do this!
• Devise a product that involves both of you – say buy a car service and get a free car wash. Get your accounts done and get a free tax consultation or get your will written etc. Then advertise this product.
• Send out fliers that have your company on one side and the other company on the other.
• Share the ad space in some logical or humorous manner. For example have a great looking bed made to look even better with some luxury sheets. On the funny side have someone trying to read a great book and being disturbed by the wonderful coffee and so having to drink 100’s of cups in order to get to the end of the book!
• If you have companies of unequal sizes then have the smaller one as a feature product in the larger one – such as X recommends Y with their product or X gives away a free Y with each sale.
Hopefully you now have the idea – so go out and help some other company also halve their advertising costs!
Entrepreneurs Heres A Great Way To Cut Your Advertising In Half - To learn more about this author, visit Lee Lister's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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