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Finding Hot Products That People Really, Really Want

Written by: Lee Lister

Article Overview: You’ve got your new business up and running but no one seems to be buying from you? Are you sure that you are selling stuff that people want? There are ways to ensure that what you are selling is what people actually want.

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Finding Hot Products That People Really, Really Want

First of all look at what market you will be selling to - that it who do you expect to buy your products? Try and be as detailed in your market description as possible. For example are you hoping to sell to the reasonably wealthy in the 20 -35 age range? That's a packed and very competitive area, so look defining that market more – it’s called marketing segmentation.

Look at their interests, income level, class, country of origin, hobbies, family life, education, career, other purchases etc. Obviously a family man with two children, will have different wants, needs and expectations to a single women with a high disposable income.

Now look at the market share that you think that your product will appeal to. Is it a big market with just a few major players? There is a reason why Pepsi and Coca Cola spend millions on advertising - it's to keep others out. You need to find a market segment where we can have a potential leadership or at least a good chance of selling a profitable number of products.

The last major factor to consider is how interested your potential customers will be in buying from you. Just because you like your frilly knitted pot holders - doesn't mean that others will. However this is a genuine niche and if you find out where these people are - you have a good chance to dominate this niche. Simply put, if there isn't much demand for the product, and there isn't much competition, it would seem that it might not be a good idea to sell your chosen products. However if you do enough research to really find your potential customers and tailor your products to what they are seeking then you have a great chance of success!

If all else fails you can do what Apple did with the Ipod and make your own market! They weren’t the first to market with the MP3 player – I had one several years before. They are however undoubtedly currently the most successful.

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Home > Starting-A-Business > Lee Lister > Finding Hot Products That People Really Really Want
Article Tags: apple, coca cola, country of origin, disposable income, education career, family life education, family man, good chance, hobbies, ipod, leadership, market description, market segment, market share, marketing segmentation, mp3 player, niche, pepsi, pot holders, single women

About the Author: Lee Lister
RSS for Lee's articles - Visit Lee's website

Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru.

From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after.

She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title!

Her major web sites are:
http://www.BizGuru.us
http://www.Bid-Manager.com
http://www.MarketingGuerrillas.com
http://www.StartMyNewBusiness.com



Click here to visit Lee's website
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