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Give Your Business a Short And Quick Marketing Blitz
Written by: Lee ListerArticle Overview: Want to give your business a some new ideas and make concentrated effort to obtain new customers? Why not take on a student or more experienced person for a few months and have a marketing blitz?
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Free Download - What Type of Business Should I Start? By Lee Lister |
Give Your Business a Short And Quick Marketing Blitz
Want to give your business a some new ideas and make concentrated effort to obtain new customers? Why not take on a student or more experienced person for a few months and have a marketing blitz?
A marketing blitz is a short and concentrated campaign to get as many new people interested in your business as possible. You can do this in several ways but the recommended methods are:
* Contact your existing customers and offer them upgrades, new products or just check up that they are currently happy with your company.
* Cold call on a group of well researched potential customers – you don’t want to waste your blitz on un-researched people after all.
* Mailing campaign to a group of potential and actual customers.
Just remember that you student will not have much business experience, but hopefully will have bags of enthusiasm. If you aim for a more experienced person – they will still have to take some time to get to know your business.
Start by clearly setting out the targets of your marketing blitz and what you are aiming to achieve during this period so that they understand what they are there to do. I would suggest the following:
* Explain to them what they will have to do to prepare for the blitz – maybe getting the calling/mailing lists together or preparing the campaign literature.
* Give them full details of what they are selling including demonstrating the product or service. In this way they can answer any questions that your potential customers may have.
* Provide a calling script that details the kind of questions you want asked and the information that you wish to provide.
* Provide details of your current customers as well as where to find potential customers.
* Ensure that they understand the purpose of the calls – to obtain an appointment/a potential sale/introducing your company etc.
* Send out details to those that are interested in receiving more details from the company.
* Making appointments and detailing sales completed.
Lastly being constantly on the telephone, particularly if it is cold calling can be boring and a problem to keep motivated. Let your new staff have a break by varying their work load.
Lastly, sometimes having a new person on the firm brings in some new ideas – especially if that person is also studying business – so ask for suggestions and if they are any good – act on them.
Keep Prospecting Simple©
Sales Prospecting is the most important skill©
Prospecting and Making Cold Calls©
Will a Sales Blitz Work For Your Business?
The Business Blitz: Your Winning Strategy for a Sluggish Economy
Article Tags: appointment, appointments, blitz, business experience, campaign literature, cold call, existing customers, mailing campaign, marketing, recommended methods, several ways, targets
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   AdSense is it all that the hype says it is Want To Know Why You Are A Failing Entrepreneur Article Writing Arghh Cant Someone Else Write Them For Me The Autoresponder Your Faithful and Profitable Servant Marketing How Do You Know What Is Working |
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