If Your Advertising is Not Working! Here’s Some Ideas?
If Your Advertising is Not Working! Here’s Some Ideas?
Well you need to check the following:
1) Advertising in the right place? Just as lions hunt near water holes you need to place your advertising where people who might want to purchase from you are going to be. Think about income levels, age ranges, interests and professions to start with.
2) Advertising at the right times? This particularly applies to television and radio adverts but can also refer to the time of the year as well. There is a reason why vacations are advertised just after the Christmas period. This is because people are in a spending mood and want to spend some time in a warm and interesting place! Similarly if you are aiming at the club going twenty something then adverts at 7am in the morning are not going to be very interesting.
3) Advertising to the right people? Have you checked who your current customers are and whether you are advertising to their peers?
4) Advertised for long enough? Unlike marketing, adverts need some kind of regularity and permanence to make an effect and for people to look out for them when that buying moment arrives.
5) Is your advertising boring or not eye catching? People are bombarded with so many advertising messages each day that boring ones are often annoyed. Maybe your one needs a rework or update?
6) Are you being beaten by your competitors? Have they just started advertising in a more appealing, bigger, more striking manner or are their products better than yours? Time for a rethink and to meet their challenge.
7) Are your products or services appropriate to your adverts or your market? If your products are olde worlde or cutting edge – do your adverts reflect this? Confused viewers will just move on to the next advert.
8) Do you need to rethink the message about your business and products that you are promoting? If your adverts have worked in the past and are now not as effective you need to get a trusted friend to review your advert and provide you with a candied report on what the adverts seem to be projecting about your business and your products.
Lastly, even in these times of recession – don’t give up on your advertising just make it appropriate and effective!
If Your Advertising is Not Working Heres Some Ideas - To learn more about this author, visit Lee Lister's Website.
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OK you have your advertising running and the enquiries seem to be running out – or worse still have stopped – calamity never worked at all! What do you do?
Well you need to check the following:
1) Advertising in the right place? Just as lions hunt near water holes you need to place your advertising where people who might want to purchase from you are going to be. Think about income levels, age ranges, interests and professions to start with.
2) Advertising at the right times? This particularly applies to television and radio adverts but can also refer to the time of the year as well. There is a reason why vacations are advertised just after the Christmas period. This is because people are in a spending mood and want to spend some time in a warm and interesting place! Similarly if you are aiming at the club going twenty something then adverts at 7am in the morning are not going to be very interesting.
3) Advertising to the right people? Have you checked who your current customers are and whether you are advertising to their peers?
4) Advertised for long enough? Unlike marketing, adverts need some kind of regularity and permanence to make an effect and for people to look out for them when that buying moment arrives.
5) Is your advertising boring or not eye catching? People are bombarded with so many advertising messages each day that boring ones are often annoyed. Maybe your one needs a rework or update?
6) Are you being beaten by your competitors? Have they just started advertising in a more appealing, bigger, more striking manner or are their products better than yours? Time for a rethink and to meet their challenge.
7) Are your products or services appropriate to your adverts or your market? If your products are olde worlde or cutting edge – do your adverts reflect this? Confused viewers will just move on to the next advert.
8) Do you need to rethink the message about your business and products that you are promoting? If your adverts have worked in the past and are now not as effective you need to get a trusted friend to review your advert and provide you with a candied report on what the adverts seem to be projecting about your business and your products.
Lastly, even in these times of recession – don’t give up on your advertising just make it appropriate and effective!
If Your Advertising is Not Working Heres Some Ideas - To learn more about this author, visit Lee Lister's Website.
Like this article? Share it with your friends
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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