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If Your Advertising is Not Working! Here’s Some Ideas?
Written by: Lee ListerArticle Overview: OK you have your advertising running and the enquiries seem to be running out – or worse still have stopped – calamity never worked at all! What do you do?
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If Your Advertising is Not Working! Here’s Some Ideas?
OK you have your advertising running and the enquiries seem to be running out – or worse still have stopped – calamity never worked at all! What do you do?
Well you need to check the following:
1) Advertising in the right place? Just as lions hunt near water holes you need to place your advertising where people who might want to purchase from you are going to be. Think about income levels, age ranges, interests and professions to start with.
2) Advertising at the right times? This particularly applies to television and radio adverts but can also refer to the time of the year as well. There is a reason why vacations are advertised just after the Christmas period. This is because people are in a spending mood and want to spend some time in a warm and interesting place! Similarly if you are aiming at the club going twenty something then adverts at 7am in the morning are not going to be very interesting.
3) Advertising to the right people? Have you checked who your current customers are and whether you are advertising to their peers?
4) Advertised for long enough? Unlike marketing, adverts need some kind of regularity and permanence to make an effect and for people to look out for them when that buying moment arrives.
5) Is your advertising boring or not eye catching? People are bombarded with so many advertising messages each day that boring ones are often annoyed. Maybe your one needs a rework or update?
6) Are you being beaten by your competitors? Have they just started advertising in a more appealing, bigger, more striking manner or are their products better than yours? Time for a rethink and to meet their challenge.
7) Are your products or services appropriate to your adverts or your market? If your products are olde worlde or cutting edge – do your adverts reflect this? Confused viewers will just move on to the next advert.
8) Do you need to rethink the message about your business and products that you are promoting? If your adverts have worked in the past and are now not as effective you need to get a trusted friend to review your advert and provide you with a candied report on what the adverts seem to be projecting about your business and your products.
Lastly, even in these times of recession – don’t give up on your advertising just make it appropriate and effective!
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Article Tags: advert, age ranges, calamity, christmas, christmas period, cutting edge, interesting place, lions, marketing, olde worlde, peers, permanence, professions, radio adverts, regularity, rethink, striking manner, television, vacations, water holes
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   How Do I Know That My Customer Is Having Financial Problems How To Start Your Own Consulting Business What Do You Need To Do Before Tendering For Business The Main Reasons That Your Article Is Rejected I Know My Business And Dont Need A Loan So Why Do I Need A Business Plan |
Related Forum Posts
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: What is Your Favorite Thing About Owning A Business?
- [quote="freddyb45":1t3lpfi8]For me it's the fact that all the time and effort you put in is worth a lot more, due to it making you "business" more profitable. Working for yourself is also a positive, although employing people you can trust is quite different.[/quote:1t3lpfi8]
I like this idea. Working for yourself means you are investing in your own future, not someone else's, although there is value in working for someone else first to gain experience and confidence.
Working for yourself does not automatically mean success, fame and fortune. For most entrepreneurs, it takes much work and dedication to get to the point of financial success and comfort - sometimes years. But the benefit is, again, you know you are investing in yourself and building equity for your own future.
GT :-]
Hi to all
- Hi there - have just joined.I am a serial entrepreneur at am really pleased to have found a place where like minded people get together - nice to find a forum on a topic I am passionate about with so many people contributing. Heres to our future success!
Paul
Re: help wanted in u.k.
- Working on it all, a new world to me
cheers
brendan
Re: What or Who Sparks Your Business Interest
- Hi litekepr, a publican is someone who runs a public house, a pub as we call them here in the UK, a bar in the US I think.
Ideas yours is definitely a very inspiring story and it just goes to show you can do anything if you set your mind to it,
take care,
Carol
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