|
|
Like this article? PLEASE +1 it! |
|
If Your Advertising is Not Working! Here’s Some Ideas?
Written by: Lee ListerArticle Overview: OK you have your advertising running and the enquiries seem to be running out – or worse still have stopped – calamity never worked at all! What do you do?
![]() |
Free Download - What Type of Business Should I Start? By Lee Lister |
If Your Advertising is Not Working! Here’s Some Ideas?
OK you have your advertising running and the enquiries seem to be running out – or worse still have stopped – calamity never worked at all! What do you do?
Well you need to check the following:
1) Advertising in the right place? Just as lions hunt near water holes you need to place your advertising where people who might want to purchase from you are going to be. Think about income levels, age ranges, interests and professions to start with.
2) Advertising at the right times? This particularly applies to television and radio adverts but can also refer to the time of the year as well. There is a reason why vacations are advertised just after the Christmas period. This is because people are in a spending mood and want to spend some time in a warm and interesting place! Similarly if you are aiming at the club going twenty something then adverts at 7am in the morning are not going to be very interesting.
3) Advertising to the right people? Have you checked who your current customers are and whether you are advertising to their peers?
4) Advertised for long enough? Unlike marketing, adverts need some kind of regularity and permanence to make an effect and for people to look out for them when that buying moment arrives.
5) Is your advertising boring or not eye catching? People are bombarded with so many advertising messages each day that boring ones are often annoyed. Maybe your one needs a rework or update?
6) Are you being beaten by your competitors? Have they just started advertising in a more appealing, bigger, more striking manner or are their products better than yours? Time for a rethink and to meet their challenge.
7) Are your products or services appropriate to your adverts or your market? If your products are olde worlde or cutting edge – do your adverts reflect this? Confused viewers will just move on to the next advert.
8) Do you need to rethink the message about your business and products that you are promoting? If your adverts have worked in the past and are now not as effective you need to get a trusted friend to review your advert and provide you with a candied report on what the adverts seem to be projecting about your business and your products.
Lastly, even in these times of recession – don’t give up on your advertising just make it appropriate and effective!
Article Tags: advert, age ranges, calamity, christmas, christmas period, cutting edge, interesting place, lions, marketing, olde worlde, peers, permanence, professions, radio adverts, regularity, rethink, striking manner, television, vacations, water holes
|
About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru. From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website How Do I Know That My Customer Is Having Financial Problems How To Start Your Own Consulting Business What Do You Need To Do Before Tendering For Business The Main Reasons That Your Article Is Rejected I Know My Business And Dont Need A Loan So Why Do I Need A Business Plan |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
TRADE SHOW FOLLOW-UP: HOW MUCH IS TOO MUCH?
How Promotional Caps became a Fashion Trend
Igniting Your Unstoppable Business Destiny
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



