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Investors in your Business - 10 Things They Look for in a Business Plan
Written by: Lee ListerArticle Overview: Your business plan - the foundation of your business and the path to a business loan. So what makes a good business plan and what do investors look for in your business plan?
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Investors in your Business - 10 Things They Look for in a Business Plan
1. A realistic, viable business idea that reflects extensive market research and includes a full analysis of the market and its relevant competition.
2. Motivation, credibility, financial responsibility and investment from the owners and directors.
3. A manageable amount of risk that is compensated for by a profitable return.
4. A road map of goals, targets and milestones that will lead to profitability and the ability of the investors to profitably leave the company within a few years.
5. A financial budget that reflects the capital requirements necessary to fuel the operation through the start-up stage, make a reasonable return to the investor and allow for investment in future enhancements and product changes. The financials should include a break-even position, feasibility analysis and realistic profit forecast.
6. A comprehensive market analysis, reflecting the demographics of the market, the demand for the product or service, who your competitors are and how much of a threat they are to you.
7. A marketing strategy that will ensure that you penetrate the market quickly and position the company in a place where it can grow, capture market share and build your brand.
8. A competitive advantage that will meet the needs of a clear target market with stable growth potential.
9. A clear understanding of the company’s structure and culture as well as a clearly defined business model and strategy.
10. An overall attractive plan that reflects profitable capabilities, stability, entrepreneurship, financial acumen and that will provide a high return on their investment in a foreseeable amount of time.
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© Copyright 2006 Biz Guru LLC
Lee Lister, writes as The Biz Guru, for a number of web sites including her own www.BizGuru.us and www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.
This article may be freely distributed if this resource box stays attached.
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Let One Of The Most Visited Sites In The World Do Your Marketing For You Entrepreneurs Want To Grow Your Successful Business Into A Much Larger Business Turning a Difficult Customer into a Customer that Comes Back Youve Got Your New Online Business So How Can You Ruin It Entrepreneurs Want To Start A Business During The Recession |
Related Forum Posts
New Small Business Topic
- Hello everyone,
I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section?
Here's a list of what we currently have:
Angel Investors
Branding
Bank Loans
Business Coaching
Business Plan
Franchises (New)
Insurance
Legal
Marketing
Public Relations
Sales
Small Biz Loans
Venture Capital
Business Innovation
- Hi Simon
If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea.
Has anyone achieved this idea before using another industry besides health and fitness that you know of?
You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require.
Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Exclusive: Interview with Results
- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
I am looking to interview about 30 businesses across North America over the span of 3 months.
At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM.
Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
2007 Goals
- 1. Web site complete, fully operational
2. Revenue stream from both individual and corporate
3. Business Plan complete
4. Full marketing strategy complete and implemented
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