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Marketing How Do You Know What Is Working?
Written by: Lee ListerArticle Overview: If you've been in business some time - you will have more than one marketing strategy going on - so how do you find out which one is working?
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Free Download - What Type of Business Should I Start? By Lee Lister |
Marketing How Do You Know What Is Working?
If you've been in business some time - you will have more than one marketing strategy going on - so how do you find out which one is working?
Split testing is the answer. What is that? As the implies you are splitting your campaigns and testing them separately. You do this by marking each of your marketing campaigns in some way so that you know where your traffic and sales are coming from and which campaign is the most successful. Here are a few ideas as to how to do this.
1) Direct each campaign to a different company contact be it web site, domain, email address or phone number. VOIP telephone numbers are very inexpensive these days as are domains.
2) Give your customers a discount coupon and use a different coupon code for each of your campaigns.
3) Use a slightly different mix of products for each campaign - take care not to use different prices though as your customers might come from two different campaigns.
4) If using Pay Per Click (PPC) then use your online account to separate each campaign.
Running through your receipts and web stats will soon tell you which is the most successful marketing campaign you have. Make changes to your campaigns as you feel the need. Use different by lines, headers, graphics and contents and experiment to see which campaigns have the best effect. Also have a look at the products you are selling and the market that you are targeting. Often subtle changes are all that is required.
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Article Tags: company contact, coupon code, different company, discount coupon, marketing campaign, marketing campaigns, marketing strategy, pay per click, phone number, receipts, subtle changes, successful marketing, telephone numbers, traffic, web stats
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Does Buying Website Traffic Actually Work Correctly Written Tenders Are The Key to Building Your Business Entrepreneurs Got A Unique Product And Want To Take Advantage Of It Entrepreneurs Now Is The Time To Economize In Order To Survive The Recession Write a Business Plan Nah I Can Do That Myself and Why You Shouldnt |
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