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Marketing No No's - Don't Make These Mistakes!

Written by: Lee Lister

Article Overview: You've got your business set up and running and your first enquiries start coming in. Now is not the time to sit back and relax – you need to stay ahead of the competition and constantly research your market, honing and tuning your marketing. Here are some things that you should absolutely definitely not do.

Marketing No No's - Don't Make These Mistakes!

You've got your business set up and running and your first enquiries start coming in. Now is not the time to sit back and relax – you need to stay ahead of the competition and constantly research your market, honing and tuning your marketing. Here are some things that you should absolutely definitely not do.

1. Exaggerate your claims. Sooner or later your hype will catch up with you. It’s bad for business to underestimate the intelligence of your potential customers and if you do sell them something that does not work then they will tell others and a bad reputation and demands for refunds will follow.
2. Not testing. Make sure that our ads are effective. Just think of the TV ads that are very memorable, but you can’t remember the product that was being advertised. Monitor the response from your ads and make changes as needed. If you are getting loads of traffic but no sales – that’s a message to you – your sales page is not working. If you have an ad or article that gets a lot of click thrus then find out why? What was different?
3. Expect immediate results. Responses to your ads increase the more they are seen. Many people will see your ad but not need your services at the time – but if you are consistent they will know where to look when they want you – provided that you ad is still there of course!
4. Not making the best use of unpaid advertising. Make yourself into an expert, provide press releases, write columns, offer advice in forums AND always, always leave your name and web link.
5. Forgetting you should always market. Always carry your business cards with you. Put your web links and phone number on everything that comes out of your office. Put your company name on your car; leave some brochures in the car window etc. etc. Take every opportunity to leave your mark!

If you remember these errors your enquiries and sales should improve. Good luck.

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Article Tags: bad reputation, brochures, business cards, car window, good luck, honing, hype, intelligence, marketing, phone number, press releases, traffic, tv ads, web link



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Do what i did - I had the same dilemma. My solution? I started my own marketing firm! No, in all reality, even if you have a degree in Marketing, you will have to take crappy entry-level jobs to get your foot in the door. Make the most of them by taking on extra tasks that will give you skills that will improve your resume. It's a slow process, but if you can get just one job in Marketing, you're on your way!
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