Marketing No No's - Don't Make These Mistakes!

Guest post by: Lee Lister
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What Type of Business Should I Start? - By Lee Lister

You've got your business set up and running and your first enquiries start coming in. Now is not the time to sit back and relax – you need to stay ahead of the competition and constantly research your market, honing and tuning your marketing. Here are some things that you should absolutely definitely not do.

1. Exaggerate your claims. Sooner or later your hype will catch up with you. It’s bad for business to underestimate the intelligence of your potential customers and if you do sell them something that does not work then they will tell others and a bad reputation and demands for refunds will follow.
2. Not testing. Make sure that our ads are effective. Just think of the TV ads that are very memorable, but you can’t remember the product that was being advertised. Monitor the response from your ads and make changes as needed. If you are getting loads of traffic but no sales – that’s a message to you – your sales page is not working. If you have an ad or article that gets a lot of click thrus then find out why? What was different?
3. Expect immediate results. Responses to your ads increase the more they are seen. Many people will see your ad but not need your services at the time – but if you are consistent they will know where to look when they want you – provided that you ad is still there of course!
4. Not making the best use of unpaid advertising. Make yourself into an expert, provide press releases, write columns, offer advice in forums AND always, always leave your name and web link.
5. Forgetting you should always market. Always carry your business cards with you. Put your web links and phone number on everything that comes out of your office. Put your company name on your car; leave some brochures in the car window etc. etc. Take every opportunity to leave your mark!

If you remember these errors your enquiries and sales should improve. Good luck.

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What Type of Business Should I Start? - By Lee Lister

About the Author: Lee Lister

RSS for Lee's articles - Visit Lee's website
Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru.
From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after.

She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title!

Her major web sites are:
http://www.BizGuru.us
http://www.Bid-Manager.com
http://www.MarketingGuerrillas.com
http://www.StartMyNewBusiness.com

Click here to visit Lee's website.

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