|
|
Like this article? PLEASE +1 it! |  |
|
Marketing Your Real Estate Business In A Tough Climate
Written by: Lee ListerArticle Overview: Times are tough in the real estate business. The recession and lack of mortgage loans is a problem. So how can you ramp up your marketing?
 |
Free Download - What Type of Business Should I Start? By Lee Lister |
Marketing Your Real Estate Business In A Tough Climate
Times are tough in the real estate business. The recession and lack of mortgage loans is a
problem. So how can you ramp up your
marketing?
Well the answer is to think out of the box and start solving
some of your potential customer’s problems.
It’s a buyers’ market so that’s what you have to find.
Let’s start by solving some problems. Contact all your mortgage contents – and they
must be having problems as well. Work
together to see if you can find a source of funds. Work out what level of borrower they want and
set out to find them. There is money out
there.
You may also have people who have money to buy – so you need
to find them. We’ve all heard of
postcards, direct mail etc. so I am not going to rehash those old ideas. Here’s some new ones.
·
Concentrate on “out of towners” who have more
problems in finding a real estate agent.
Choose an area that regularly move into your area. If you work in Florida, New York or
California you can also look abroad. Advertise in their local magazines and
newspapers. Direct your web site ads to
their areas. Offer an ebook with
information on your area as well.
·
Set up an autoresponder with a list of
emails/ezines that provides details on your area, information on how to move
house/ how to stage your existing house for sale etc. In this way you have a group of people who
will get to know you and trust you with finding a house. Market to these
people.
·
Work with your mortgage broker (the one who has
funds) to find great quality buyers. Qualify
your buyers before you work with them and be strict – the world has changed. Seminars on the possibility of buying houses
at knock down rates is a good title.
Charge for the seminar or qualify your attendees, so you get serious
lookers only.
·
Find a great house – a really outstanding one,
stage it and then market it like crazy.
·
Set up some great PR, newspapers and radios are
looking for some fresh ideas on the
housing problems. Find a unique story
and contact the press with it. Set out a
press release on the likes of PRWeb. A
feel good story would be great.
Think out of the box and good luck – the world will change
soon.
How Home Staging Compares to Other Business Types
A lesson learned at the mall
Real Estate Commercial Loans?
Real Estate Marketing - How To Increase Your Real Estate Sales With Search Engine Optimization
Learn the Value of a Solid Cash Buyers List
Article Tags: cambria, compatibility, endif, gb, gte, math, mso, priority, true name, xml, zoom
|
About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Viral Marketing Give your Advertising a Life of its Own How To Start Your Own Consulting Business Entrepreneurs Youve Decided To Build Your Business In Your Spare Time Whats Your Plan Buying A Web Site On An Auction Site And Why It May Not Be A Good Idea Do You Really Want To Be An Entrepreneur |
Related Forum Posts
Re: No money Down real estate Webinar
- I wish I could attend. I want to learn more about Real Estate investing although I have to have other priorities at the moment. Can you keep me updated about the next one though?
illegal signs
- I've heard of this type of Marketing done a lot in the Real Estate Investment world.
Typically the posters are put up on a Saturday evening in high traffic areas with the intention to get exposure from Saturday right through Monday morning when the city workers then take it down.
I know there are fines involved but not sure how much.
I also know typically the neighborhood gets into action and the RE investors typically get more calls from angry neighborhoods than actual leads to buy homes at a discount. It's a cost of doing business for them.
Re: Hi
- Thanks guys! I have been helping Real Estate and Mortgage professionals generate leads from the Internet for 5 years now!. I'd be glad to exchange some ideas. Have a great day=)
Re: Hi All,
- Welcome Aaron!!
what type of Real Estate investing do you specialize in?
in Toronto I am involved in purchasing properties at wholesale prices prior to the owners going into Foreclosure.
Re: Invest in Real Estate or Stocks?
- You can consider investing in Real Estate Investment Trusts (REITs). Buy and sell shares like stocks so they are easy to buy and sell, diversify and management is included.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: Canada Mortgage, Mortgage Canada Rates
February 2012 Top 100 Entrepreneurs to Follow on Twitter
Franchise Trends for 2011
Identifying Future Leaders: Creative Leadership Development Strategies in Tough Times
The Chain of Habits
How to Set Universal Laws in Motion
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
2011 Global Brand Trends Letter
International Employment Background Checks
What should your free giveaway be?
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.