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Maximizing your Marketing in Just a Few Minutes
Written by: Lee ListerArticle Overview: Sometimes marketing is just a case of saying the right thing at the right time. Here's a technique that will spread the word about your company in just a few minutes.
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Free Download - What Type of Business Should I Start? By Lee Lister |
Maximizing your Marketing in Just a Few Minutes
How often have you been asked "what do you do?" or "what does your business do?" Want to know how to make a memorable impression when you answer this question?
Yes - then perfect your "elevator pitch". This is so called because you should be able to describe what you business does in the few minutes that you spend in an elevator talking to your fellow travelers.
Here's the recipe for your elevator pitch:
• It should last about 3 sentences max! (don't want to bore people)
• It should explain what you or your company does
• There should be a small sales pitch in there!
• There should be a "hook" in there that begs for more questions.
Here's ours....
"I'm the Biz Guru, I own two companies, one in the USA and one in the UK. We specialize in business strategy consultancy, training and book writing."
Note the hook - I always get asked about the two companies and because I am a Brit - about the UK and my accent!
Try yours out with your friends. Hint if they fall asleep you need to revise it.
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Article Tags: accent, book writing, brit, business strategy, elevator pitch, fellow travelers, few minutes, guru, hook, memorable impression, sentences, strategy consultancy
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Entrepreneurs Want To Start A Serious Ebay Business Marketing How Do You Know What Is Working Up Sell you way to a Better Turnover Have Laptop will Travel the Truly Mobile Office When You Need A Professional Tender Writer |
Related Forum Posts
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
Kevin's Case Study #11 - A New Forum Category?
- Hi Everyone,
2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category.
I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above?
Thanks
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
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