My Clients will Keep Coming Back Surely? Here’s How to Encourage Them
My Clients will Keep Coming Back Surely? Here’s How to Encourage Them
* Newsletter: Start up a small newsletter and send this to your current and past clients. This can be done my mail or preferably email. Please give your clients the option to opt out of this service. Your newsletter should include information, chat and articles that people will find interesting and are relevant to your own business. 2 – 3 pages are all that you need. If you find the cost a little prohibitive – then pair up with a complimentary local business and share the costs and efforts as well as the mailing list of course. You can also include regular discount cards as well as information on new products and services you are bringing out. Keep it light, informative and “non salesy” and you will keep your clients close and in regular contact with you. If your newsletter is really interesting then they will send it onto their friends as well. Your frequency can be from every ten days to every two months depending upon your services and fortitude. Any more or less frequently and you lose your effectiveness.
* Loyalty Bonuses: Introduce loyalty cards where you provide an extra product, service or discount after a certain level of purchases has been made. This encourages extra sales and gives your clients a feeling of achievement.
* Suggest a Friend: Another marketing option that works well is to set up a “suggest a friend” scheme. Reward your clients with extra services or products if they suggest a friend who consequently purchases from you. By then adding these people to your newsletter you are growing your clients.
* Buy one etc: This scheme has the charming name of BOGOF – buy one get one free. There are several variations – you could try – buy one and then get 10% of the next service/product. Buy three – get the cheapest at half price – you get the picture! – By ensuring that the second item/service is available only in the future – you persuade your client to come back a second time. This builds loyalty and makes your client feel that they have a bargain.
* Up Sell: When you sell one product or service, offer other complimentary services as well at a discounted price. Package them together if possible so that your total sale is larger. Remember the fast food outlets selling their “meals” which gives a bigger total sale price.
Lastly – if your clients are not returning – have you checked that you are offering what people thought that they were buying and that they are not leaving unhappy or disappointed. Write to them shortly afterwards, or talk to them before they leave and ask for feedback. Act upon it!
My Clients will Keep Coming Back Surely Heres How to Encourage Them - To learn more about this author, visit Lee Lister's Website.
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The way you do this is to keep in touch and make them feel valued. Some ways of doing this are:
* Newsletter: Start up a small newsletter and send this to your current and past clients. This can be done my mail or preferably email. Please give your clients the option to opt out of this service. Your newsletter should include information, chat and articles that people will find interesting and are relevant to your own business. 2 – 3 pages are all that you need. If you find the cost a little prohibitive – then pair up with a complimentary local business and share the costs and efforts as well as the mailing list of course. You can also include regular discount cards as well as information on new products and services you are bringing out. Keep it light, informative and “non salesy” and you will keep your clients close and in regular contact with you. If your newsletter is really interesting then they will send it onto their friends as well. Your frequency can be from every ten days to every two months depending upon your services and fortitude. Any more or less frequently and you lose your effectiveness.
* Loyalty Bonuses: Introduce loyalty cards where you provide an extra product, service or discount after a certain level of purchases has been made. This encourages extra sales and gives your clients a feeling of achievement.
* Suggest a Friend: Another marketing option that works well is to set up a “suggest a friend” scheme. Reward your clients with extra services or products if they suggest a friend who consequently purchases from you. By then adding these people to your newsletter you are growing your clients.
* Buy one etc: This scheme has the charming name of BOGOF – buy one get one free. There are several variations – you could try – buy one and then get 10% of the next service/product. Buy three – get the cheapest at half price – you get the picture! – By ensuring that the second item/service is available only in the future – you persuade your client to come back a second time. This builds loyalty and makes your client feel that they have a bargain.
* Up Sell: When you sell one product or service, offer other complimentary services as well at a discounted price. Package them together if possible so that your total sale is larger. Remember the fast food outlets selling their “meals” which gives a bigger total sale price.
Lastly – if your clients are not returning – have you checked that you are offering what people thought that they were buying and that they are not leaving unhappy or disappointed. Write to them shortly afterwards, or talk to them before they leave and ask for feedback. Act upon it!
My Clients will Keep Coming Back Surely Heres How to Encourage Them - To learn more about this author, visit Lee Lister's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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