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Selling Strategies for the Scared
Written by: Lee ListerArticle Overview: Selling no matter how well your business is doing selling will always be at the core of your business success. Mastering your sales skills ensures that those hard won potential customers are quickly changed to actual customers. Here are some selling skills to help you.
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Selling Strategies for the Scared
Selling no matter how well your business is doing selling will always be at the core of your business success. Mastering your sales skills ensures that those hard won potential customers are quickly changed to actual customers. Here are some selling skills to help you.
Answer the question - "what is in it for me?" People buy to satisfy a need, a worry, because everyone else has it, or because they are curious about the product. Make sure that these questions are answered in your marketing and advertising as well as in any sales presentation.
Prepare yourself. Get together your presentation as well as any potentional questions you may be asked. Make sure that you have examples, pictures, samples etc.
Qualify your prospect - make sure that they are the decision maker and can afford the potential purchase. Also ensure that they are in your potential market - selling ice to Eskimos is for the expert of the foolish!
Develop a relationship with your potential customers. People like to buy from friends and those that they trust.
Decide on your pricing structure and build in some bonuses or discounts that you can offer during the presentation. Most people expect them.
Make the purchase process easy. Make sure that you have any forms and contracts available. Don't surround your prospect with red tape or make it difficult to contact your company. Make the second and subsequent purchases even easier. Put a reorder form in the sales pack and make a subscription easy.
Ask for feedback, directly or indirectly during your presentation and after the sale. AND learn from it.
Make the whole sales process fun for both your customer and for you.
Good luck with your sales.
Fear
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Article Tags: business success, contracts, decision maker, eskimos, good luck, marketing, potential market, red tape, relationship, sales presentation, worry
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Turning a Difficult Customer into a Customer that Comes Back Entrepreneurs Buy A Business Plan Template Or Do It Yourself Entrepreneurs Want To Write A Winning Proposal Entrepreneurs Some Low Cost Business Ideas The Recession Means That Your Need To Open Up Your Cafe Or Restaurant On A Sunday |
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- When the bug bite you. A lot of successful entrepreneurs started in their teens or at school. Selling sweets to fellow students or lemonade to firends in the neighbourhood.
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- Hey GT,
I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition?
Can you give us some examples of good USPs?
Blog pinging
- Thanks Martin - yes, I do ping and it has been very effective. I'm currently on the first page of Google for Mastermind Group and on the second page for Selling to Small Business.
Business magazines
- Fast Company is pretty good if you're into technology although it can be very on the edge.
Entrepreneur has become one giant advertisement and I cancelled my subscription.
Selling Power also has some useful content if you're looking at improving your sales skills / presentations.
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