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Three Reasons to Write Articles and the Fourth Most Important One!
Written by: Lee ListerArticle Overview: We think that articles are so important to your internet marketing strategy, that we also tell you the secret of getting your articles read, passed around and high up in the search engines.
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Three Reasons to Write Articles and the Fourth Most Important One!
We think that articles are so important to your internet marketing strategy, that we also tell you the secret of getting your articles read, passed around and high up in the search engines.
1. Branding: Getting your name known amongst your peers and on the internet. The better your article is the easier it will be for larger web sites to pick up and publish your article on their site or in their ezines. The more your web site or name is seen, the more you are remembered and of course, publication on a market leader is very helpful. Produce a quality, well designed, error free article and this reflects well upon your business.
2. Lead Generation: That oh so important resource or signature box. Hopefully your article will be so interesting that people will want to see your web site or join your ezine and look to the resource box to click on your web site link.
3. Promotion: Most people now know that links make a large contribution to your search engine rankings. Provided you add your web site URL to your signature box, as your article proliferates in major article databases as well as hopefully being published, then your links will grow. If you want people to be able to find your article or web site on the search engines, then make sure that there are some major key words in your article and particularly in the heading.
4. Information: The prime reason why people search for and visit web sites is to find out stuff. Your article should be answering this need. Research your market well and look at forums to see the kind of questions people are asking, what they are searching for and most importantly how you can answer them in your article.
Strategy: Of course your article is not going to be read and passed around if it is never opened in the first place. Make sure that you have a catchy and memorable headline, full of keywords and compelling to open. When your future publisher or customer looks down at a list of potential articles – it is the headline and short summary that will catch their eye. Make sure your’s stands our. The more key words that are in the headline and summary – the higher up the search engines it will go.
A well written, well researched article will be sought after, passed around and remembered – which is why you wrote it really I guess!
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru. From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website Entrepreneurs What Do You Need To Ensure Before You Start Your New Business Starting a New Business Your Business Framework What Scaffolding Do You Need Entrepreneurs Your Check List For Starting A New Business How Tender Writing Services Win You That Bid Entrepreneurs Writing Your First Quotation And Not Sure What Goes Into It |
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