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Up Sell you way to a Better Turnover
Written by: Lee ListerArticle Overview: Up selling - selling a more expensive but better item than the customer first wanted. Simply show the customer a widget that's better, bigger, or faster than the one they was considering -- but with some special consideration such as a substantial discount, more favorable payment terms, extra options, or accessories.
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Up Sell you way to a Better Turnover
If you become known as a business that delivers incredible values, you can't lose. Remember, people can't resist a bargain. Offer to sell the higher-priced model with a larger discount than the moderately priced one. Everybody wins here. The customer gets a much better value, and you get a bigger sale.
You're taking a smaller percentage of profit on the higher sale, but you're probably making more actual dollars. Plus, the customer is usually thrilled with the great deal. As you get a lot of business from word of mouth – this is a great way of getting even more sales.
That's where the magic comes in. Make certain the customer is happy. Don't try to sell the customer something that's way out of their price range. They'll end up resenting you for it. Don't get greedy! If you get greedy and try to "bleed" your customers, you'll end up losing big in the long run. Just show them something that is slightly better that what they looked at first of all – don’t pressure of hard sell. Let your offer speak for itself.
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Article Tags: bargain offer, magic, word of mouth
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Entrepreneurs Some Low Cost Business Ideas Good at Sewing and Want to Turn it into a Business Business Ideas for Beginner Entrepreneurs Ebook Writing 10 Ways to Get Your Get into the Writing Mood Entrepreneurs How To Project Your Corporate Identity |
Related Forum Posts
Your advantage over others
- Sell using your USP - unique selling proposition.
Why should people buy from you, instead of your competitors?
Think about it, why are you so great?
It may be a hard question, but finding the answer can multiply the effectiveness of any advertising or marketing activities you undertake.
Re: When do entrepreneurs retire, if ever?
- Why would you ever retire when you love what you are doing?
Sell the business and start another one maybe - but retire - NEVER!
You should all read, The 4 Hour Work Week - By Timothy Ferris. He talks about building your business so that you can take mini 'retirement's throughout your life, instead of saving it all up for when you are old.
Great concept - what do you think??
how much for a franchise fee?
- Dear Colleague
There is no easy answer to this question. Things to consider:
[list=]
The sizeof the Franchise
Clent base
Expected Turnover
Intellectual Property costs (recoup)
Number of Franchises
Number of employees
Original Set up costs
Franchise admin costs
An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc
The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000.
Hope that this gives you some idea
Take care
Ian[/list]
Re: SES Toronto - Day 1!
- ...oh and even though it's 21 secrets, why do you have
[quote:1gz722fe]Tip #22: Use Your Thank You Page to Sell[/quote:1gz722fe]
on your blog?
Are you holding out on secrets or are you adding your own?
Hope to see you at the next conference!
Some online business suggstions debunked
- 2. Sell photos on stock photography sites
--- I tried this, couldn't even get in the front door. But then, I'm apparently a lousy photographer... However, if you do get in, I think you only get something like 25 cents a download...
8. Build services atop Amazon Web Services
---I've been an Amazon associate for a loooong time, selling books, and business has been lousy since the beginning. Nobody reads anymore...I do get a few DVD sales every now and again... but frankly I make much more money though Google Ads on my site.
It took several months for that to build up, but now as my website has more readers those ads are starting to pay off, whereas there's been no corresponding jump from Amazon ads on the same pages...
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