priority.

Want To Know Why You Are A Failing Entrepreneur?



You are working hard at your business but don’t seem to be

getting anywhere? Want to know why?

Well you could be one of these kind of failing

entrepreneurs:

Unfocussed: Are you rushing around and getting no

where? Are you splashing out marketing

money all over the place? Do you have

loads of products but precious few sales?

If yes to any of these you are probably unfocussed. If you see one idea, work away at it then

dash onto another idea, then you need to calm down and focus just on one idea

at a time.

Sit down and plan out what you want to do in the next

year. Take on two projects at the

most. Define what projects you want to

do, what products they will sell and what you will need to do to get them

sold. Now define your marketing strategy

and get going on these projects. Now if

other projects or ideas come up that appear interesting then you need to once

again sit down and see you can merge these ideas in with your chosen

projects. If you can’t – will it still

work or be available next year? If so

plan it for next year. If not – then can

you use your existing project work? Can

you tack it onto the work you are doing this year? If the answer is no to both of these then

think very seriously. If you start and

then stop a project you are effectively throwing away the project work you have

done so far. No one can effectively and

profitably manage too many projects at once.

If you really, really must undertake the new project can you take on

staff to do it and still make a profit? If

the answer is no – then the new project is probably not for you.

Unplanned: Do

things come at you unannounced? Do you

seem to be for ever fire fighting or getting over the next disaster? Do you not know where you are going to be

next month or what you need to do to be a success? Then you are working unplanned. Sit down a write a good business plan, keep

to it and update it regularly. Write a

monthly “To Do” list and keep to it, adding to it as you go along.

Underfinanced: Are

you likely to run out of money soon? Are you stretching your resources too

thin? Then you are probably

underfinanced for the work that you are trying to do. When you decide to produce more products or set

up a new marketing initiative you need to ensure that you have enough money to

pay for them. If you are at the start of

your business then you need to ensure that you have enough funding to make it a

success and to survive the first few months.

Producing a business plan and undertaking a cost benefit analysis are

both good skills to learn or have undertaken for you.

Good luck.

Author:.

Lee Lister is a Business Consultant with more than 25 year's consultancy experience for many household names. She is known as The Bid Manager or The Biz Guru.

From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketi...

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