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Want To Write A Winning Tender?
Written by: Lee ListerArticle Overview: Times are hard and you want to tender for some more business, but you don’t want to waste your time writing proposals that do not win new business. So how do you ensure that you write a winning tender?
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Want To Write A Winning Tender?
Times are hard and you want to tender for some more
business, but you don’t want to waste your time writing proposals that do not
win new business. So how do you ensure
that you write a winning tender?
There are three most important parts of a tender:
The Executive
Summary: This is the part that is usually read first and always read by the
person who will make the final decision as to whom has won the bid. It should include:
·
A summary of the key points of your proposal.
·
It should paint a picture of the solution you
will provide together with how it will solve the business problems they have
provided for you in the Invitation To Tender (ITT).
·
It should outline why you are the best company
to complete the required project.
·
Thank them for the opportunity of preparing the
bid and then outline how your two companies can work successfully together in
the near future.
Your Key
Differentiators: When evaluating proposals a company is always trying to
find differences between the bidders and which one is better. So tell them!
Now is not the time to be modest.
·
Demonstrate that you understand their business
problems and that you have the best solutions for them.
·
Tell them what you are best at but don’t rubbish
the other companies. Slant you tender so
that your strengths always show and your weaknesses are hidden.
·
Leverage on any similar projects you have
completed or work you have done with the company. In a large company they may not know if you
have worked with another department or office block.
·
Focus on what is important to the customer. Many bidders or proposal writers forget
this. It will score you a considerable
number of evaluation points and show that you are understand the business they
are in.
·
Be professional, tidy, polite, consistent and
complete in all your dealings with the company, particularly with your tender
and in any presentations or question sessions you may attend.
Price and Value: Price
is always important in an evaluation.
Often you will be told the rating that is being placed on a price. A company will also look at the value that
you will provide to it during and after a project. Emphasise that you will assist their staff,
work happily with them and teach them as appropriate. Show how your professional work will not
disrupt their business. Ensure that you
have priced your proposal well. Indicate
what kind of benefits that working with your company will bring. Show how easy and cheap it is to upgrade and
extras to your tender.
Remember all of the above and you are well on the way to
writing a winning tender. Good luck.
How Tender Writing Services Win You That Bid
Tender Writing Guidelines
Tendering For New Business The Easier Way
How To Write A Good Tender To Win Business
When You Need A Professional Tender Writer
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Lessons You Need To Learn For A Successful Business Article Writing Arghh Cant Someone Else Write Them For Me Marketing No Nos Dont Make These Mistakes Entrepreneurs Want To Write A Small Proposal or Quotation Autoresponders and Efficient Email Marketing |
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