What Is A Media Kit And Why Do You Need One?
What Is A Media Kit And Why Do You Need One?
Well a Media Kit is a pack/folder/DVD that is made available to members of the press fraternity who are following up on a publishing opportunity or have heard about your company and want to see if there is a story there! Journalists are short of time and are always working to tight deadlines so give them so you want to help them as much as possible. A published story is great free advertising and you obviously want them to show off your company and product in the best possible way.
A Media Kit is either handed out by your communications department or downloaded from your web site. In its simplest format it is a pdf document at it’ more complex it is an all singing, all dancing DVD complete with MsPowerPoint presentations.
Your Media Kit contains information in the following three sections:
Contact details
You want them to be able to contact the right person as easily and quickly as possible.
• Contact details of your press office.
• Registered and Head office address.
• Business cards.
Company information
Think of it as a snapshot of your business.
• Business briefings.
• The demographics and numbers of your purchasers.
• An overview of your last published accounts.
• Profiles or short bios of your key executives.
• Your company’s
Details to encourage publication
Give them some ideas as what to write. Make it as easy as possible for them.
• Some recent interesting things about your company.
• Recent press releases.
• Details of your business that can put in any articles about the company.
• Current projects.
• Recent news about your company including.
• Recent product releases.
• Products due for release.
• Any samples of products.
• Any high quality photos that would be appropriate – e.g. products or executives.
• Testimonials.
Ensure that everything is available in a quality folder and/or as one easy download. Now make your media kit easy to obtain and let your journalists know about it by preparing a press release.
Good luck!
What Is A Media Kit And Why Do You Need One - To learn more about this author, visit Lee Lister's Website.
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You know you should have one but you are not sure what is included in a Media Kit and why you should have one any way?
Well a Media Kit is a pack/folder/DVD that is made available to members of the press fraternity who are following up on a publishing opportunity or have heard about your company and want to see if there is a story there! Journalists are short of time and are always working to tight deadlines so give them so you want to help them as much as possible. A published story is great free advertising and you obviously want them to show off your company and product in the best possible way.
A Media Kit is either handed out by your communications department or downloaded from your web site. In its simplest format it is a pdf document at it’ more complex it is an all singing, all dancing DVD complete with MsPowerPoint presentations.
Your Media Kit contains information in the following three sections:
Contact details
You want them to be able to contact the right person as easily and quickly as possible.
• Contact details of your press office.
• Registered and Head office address.
• Business cards.
Company information
Think of it as a snapshot of your business.
• Business briefings.
• The demographics and numbers of your purchasers.
• An overview of your last published accounts.
• Profiles or short bios of your key executives.
• Your company’s
Details to encourage publication
Give them some ideas as what to write. Make it as easy as possible for them.
• Some recent interesting things about your company.
• Recent press releases.
• Details of your business that can put in any articles about the company.
• Current projects.
• Recent news about your company including.
• Recent product releases.
• Products due for release.
• Any samples of products.
• Any high quality photos that would be appropriate – e.g. products or executives.
• Testimonials.
Ensure that everything is available in a quality folder and/or as one easy download. Now make your media kit easy to obtain and let your journalists know about it by preparing a press release.
Good luck!
What Is A Media Kit And Why Do You Need One - To learn more about this author, visit Lee Lister's Website.
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