What Type Of Marketing Strategies Should I Use When Starting A New Business?

You’ve got your new business, you are raring to go but you need customers.  Unfortunately you don’t have a large budget, so what do you do?  

Well the answer is foot leather, but first of all you need to be prepared.  You will need some samples of your goods, if that is not possible take some good graphics or a prototype, whichever is relevant.  Next you will need your sales pack.  This should be a brochure or a folder containing your business, product and service details, some great pictures and your terms of service.  Don’t forget to include your contact details as well as your web site address.  On your web site you can have fuller details as well as a way to order or pay for the items.  Lastly you will need either/and business cards and postcards.  You can get both of these from a good printer or companies such as vistaprint or cafepress.

Now for the foot leather, here’s a way to go about it:

·         Research: Use the internet, yellow pages, library, local magazines etc.

·         Plan: List your potential customers and decide how many you will visit a month.

·         List: Set up a weekly list.

·         Contact: Contact the relevant person by phone if possible.  Send them your sales pack and a sample of your goods. Ask for a meeting to discuss matters. Use a script if it helps.

·         Confirm: The receipt of the sales pack and ask for a meeting if you don’t have one already.

·         Meet: Take samples, go into your sales talk and ask for an order.