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What Type Of Marketing Strategies Should I Use When Starting A New Business?
Written by: Lee ListerArticle Overview: You’ve got your new business, you are raring to go but you need customers. Unfortunately you don’t have a large budget, so what do you do?
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Free Download - What Type of Business Should I Start? By Lee Lister |
What Type Of Marketing Strategies Should I Use When Starting A New Business?
You’ve got your new business, you are raring to go but you need customers. Unfortunately you don’t have a large budget, so what do you do?
Well the answer is foot leather, but first of all you need
to be prepared. You will need some
samples of your goods, if that is not possible take some good graphics or a
prototype, whichever is relevant. Next you
will need your sales pack. This should
be a brochure or a folder containing your business, product and service
details, some great pictures and your terms of service. Don’t forget to include your contact details
as well as your web site address. On
your web site you can have fuller details as well as a way to order or pay for
the items. Lastly you will need
either/and business cards and postcards.
You can get both of these from a good printer or companies such as
vistaprint or cafepress.
Now for the foot leather, here’s a way to go about it:
·
Research:
Use the internet, yellow pages, library, local magazines etc.
·
Plan:
List your potential customers and decide how many you will visit a month.
·
List:
Set up a weekly list.
·
Contact:
Contact the relevant person by phone if possible. Send them your sales pack and a sample of your
goods. Ask for a meeting to discuss matters. Use a script if it helps.
·
Confirm:
The receipt of the sales pack and ask for a meeting if you don’t have one
already.
·
Meet:
Take samples, go into your sales talk and ask for an order.
Now
you need to spread the word about your business. Take those postcards and business cards. Leave the business cards in as many places as
possible. Find areas where people hang
around a lot such as car repair shops, take out shops, clubs etc. Ask if you can leave your business cards
there. Many people will agree,
especially if you offer to take theirs in exchange. Now pin your postcards wherever you are
allowed to. One car wash company run by
Lance Winslow became made him a very your millionaire using just this
format. If your cards are seen
everywhere this is a testimony to your company and people start to think there
must be something about you that everyone seems to be promoting you. Also marketing is about creating a memory
about your company. Good luck
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Entrepreneurs Want To Successfully Sell Your Bottled Water Want Your Linking Campaign To Be Effective And Painless Entrepreneurs How Not To Make Those Beginners Mistakes That Make Businesses Fail Article Marketing Submission To Article Directories Autoresponders and Efficient Email Marketing |
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Financial Management 9
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Great topic Kevin!!
Jude
Re: Fill in the blank: The best decision I ever made with my bus
- Focusing on my Internet Marketing Business
Business Innovation
- Hi Simon
If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea.
Has anyone achieved this idea before using another industry besides health and fitness that you know of?
You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require.
Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
New Small Business Topic
- Hello everyone,
I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section?
Here's a list of what we currently have:
Angel Investors
Branding
Bank Loans
Business Coaching
Business Plan
Franchises (New)
Insurance
Legal
Marketing
Public Relations
Sales
Small Biz Loans
Venture Capital
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