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What’s A Unique Selling Point And Why Should I Have One?
Written by: Lee ListerArticle Overview: You’ve heard about a Unique Selling Point and guess that you want one but you have no idea what it is and why you need one. Often called the U.S.P – it means – “What makes your company, product and services different from all the other companies selling the same thing?
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What’s A Unique Selling Point And Why Should I Have One?
You’ve
heard about a Unique Selling Point and guess that you want one but you have no
idea what it is and why you need one. Often called the U.S.P – it means – “What
makes your company, product and services different from all the other companies
selling the same thing?
Now
obviously in a crowded business environment – be it click or brick – you want
your company to not only stand out but be memorable. You USP will do this for
you.
So how do I define my
USP?
Have a look at you company and a few companies that you
believe compete with you. Also look at a
couple of companies who are trading as you would wish to trade in the next few
years. For products we mean products,
goods or services.
So, what product features could you have that would make you
different from your competitors?
-
Look at what products you sell the most often or
most of.
-
How do these products differ from each other?
-
What benefits do these products provide?
-
What better features do you/ you could provide?
-
What features do competitor’s products have that
yours do not. What features do your products have that are different you’re
your competitors?
Make yourself stand out from your competitors and emphasise
this in all your fully branded marketing materials and you should not only
stand out from others but also look larger, more professional and
memorable. What more do you want?
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Entrepreneurs Health Check Your Business To Prepare For The Recession An Entrepreneur Have I Got what it Takes I Know My Business And Dont Need A Loan So Why Do I Need A Business Plan Entrepreneurs Want To Successfully Sell Your Bottled Water Tender Writing |
Related Forum Posts
Re: This is Marketing Warfare!
- Hey GT,
I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition?
Can you give us some examples of good USPs?
Re: Readers, Money or SEO? Which comes first?
- [quote="WebBizIdeas.com":35az7o03]Hi Chris,
Do you have any great PR strategies to share? [/quote:35az7o03]
Be different. Its hard to promote anything that doesn't have strong Unique Selling Points. Read 'Purple Cow' by Seth Godin for inspiration and why good PR and promotion starts with a great product.
As a publisher, our content is a significant part of our product lineup.
Following that you need to reach out and network with influencers.
I've managed to get mainstream press coverage a few times in the past, but I'm certainly not an expert on this though and I'm always learning.
Re: Hello from a San Diego-based marketer
- Welcome Aaron!
Whats the next stage for your business?
Ben
Re: New, young entrepreneur
- Congrats H20ismyLife!
Do you have a website so we can see any of your work?
Whats the next step for you?
Re: New Homepage Layout!
- Thanks for the feedback GT - I'm glad you enjoy the new layout!
Point taken on the Forums Hot Topics - we'll see how it develops. Right now it shows topics that have over 1,000 views on them and it's sorted by the most recent at the top.
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