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Why Surfers Coming From Search Engines Still Won’t Buy From You!
Written by: Lee ListerArticle Overview: You’ve given your web site a rigorous SEO. You know you’ve done well because you’ve got some good search engine listings. People are coming to you site – but they are still not buying. What is happening?
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Why Surfers Coming From Search Engines Still Won’t Buy From You!
You’ve given your web site a rigorous SEO. You know you’ve done well because you’ve got some good search engine listings. People are coming to you site – but they are still not buying. What is happening?
Whilst this is very important to completely optimize your web site for the search engines, please don't forget that you can get a #1 listing in the search engines and still not get a sale! The reason for that is that when someone comes over to your web site they are looking for what they have just searched for.
1) Does your search engine listing lead to the product or service that they were looking for? Check your web stats and find out what search engine terms are being used and then what page they are landing on. Make changes to your pages so that they find what they are looking for where they land. If this is not feasible then put a link on these pages to the correct page and review the keywords you are using for the offending page.
2) Can people get around your web site and find out about you, your business and what you sell? Again get someone to check this out for you by visiting your web site and following all the instructions and menus on your web site.
3) Can people easily buy your stuff? Is it easily explained, logical and appears safe to use? Use a good and recognized payment processor and explain all of the payment and deliver processes and what will happen next. People are still confused when buying things so spell it out very clearly.
4) Can people contact you if there are problems? This makes people feel much safer, able to contact you about questions they have and also allows you to sell your product or service directly to them. Nothing like the personal touch to open a wallet!
If you get these things right - then you are getting closer to making your business profitable! Good luck.
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Buying A Web Site That Is Really Established Entrepreneurs What Should Be In Your Business Plan Entrepreneurs Feeling a Little Jaded and Want to Fire up Your Enthusiasm Again Venture Capitalists What Makes Them Tick Entrepreneurs Got A Unique Product And Want To Take Advantage Of It |
Related Forum Posts
Re: SES Toronto Next Week
- In that case, how about the following?
Track: Get Me Up to Speed
* State of Search Marketing in Canada
Track: Practical & Actionable
* Beyond Linkbait: Getting Authoritative Online Mentions
Track: Advanced
* User Search Behavior
* Social Media Success
* Web 2.0 & Search Engines
* Giving Credit Where It’s Due: Which Campaign Sold What?
Re: SEO Recommendation Needed
- One who gives guarantee of top position in Search Engines surely does not know much about SEO
Re: Blogging for Entrepreneurs
- Hi,
Plus Search Engines LOVE blogs. If you can update your blog a few times a week that will go along way. Plus you like David said linking to internal pages (use good anchor text) can help other pages of your website be indexed faster & higher in the search engines.
Jeff
Re: How To Pick Keywords To Rank For
- For anyone that wants to learn SEO, Stomper Net is the true expert. I just found out over in the CYN forums that they are giving away their Stomping the Search Engines courses for just $1.
I own a copy of these courses, and I can tell you they are rock-solid. I highly recommend them. This is way cheaper than paying a firm or "guru" to do it for you, and I'm a strong believer in learning stuff for yourself.
Re: Using Twitter To Double Your Traffic?
- I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
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