Why Surfers Coming From Search Engines Still Won’t Buy From You!
Why Surfers Coming From Search Engines Still Won’t Buy From You!
Whilst this is very important to completely optimize your web site for the search engines, please don't forget that you can get a #1 listing in the search engines and still not get a sale! The reason for that is that when someone comes over to your web site they are looking for what they have just searched for.
1) Does your search engine listing lead to the product or service that they were looking for? Check your web stats and find out what search engine terms are being used and then what page they are landing on. Make changes to your pages so that they find what they are looking for where they land. If this is not feasible then put a link on these pages to the correct page and review the keywords you are using for the offending page.
2) Can people get around your web site and find out about you, your business and what you sell? Again get someone to check this out for you by visiting your web site and following all the instructions and menus on your web site.
3) Can people easily buy your stuff? Is it easily explained, logical and appears safe to use? Use a good and recognized payment processor and explain all of the payment and deliver processes and what will happen next. People are still confused when buying things so spell it out very clearly.
4) Can people contact you if there are problems? This makes people feel much safer, able to contact you about questions they have and also allows you to sell your product or service directly to them. Nothing like the personal touch to open a wallet!
If you get these things right - then you are getting closer to making your business profitable! Good luck.
Why Surfers Coming From Search Engines Still Wont Buy From You - To learn more about this author, visit Lee Lister's Website.
Like this article? Share it with your friends
You’ve given your web site a rigorous SEO. You know you’ve done well because you’ve got some good search engine listings. People are coming to you site – but they are still not buying. What is happening?
Whilst this is very important to completely optimize your web site for the search engines, please don't forget that you can get a #1 listing in the search engines and still not get a sale! The reason for that is that when someone comes over to your web site they are looking for what they have just searched for.
1) Does your search engine listing lead to the product or service that they were looking for? Check your web stats and find out what search engine terms are being used and then what page they are landing on. Make changes to your pages so that they find what they are looking for where they land. If this is not feasible then put a link on these pages to the correct page and review the keywords you are using for the offending page.
2) Can people get around your web site and find out about you, your business and what you sell? Again get someone to check this out for you by visiting your web site and following all the instructions and menus on your web site.
3) Can people easily buy your stuff? Is it easily explained, logical and appears safe to use? Use a good and recognized payment processor and explain all of the payment and deliver processes and what will happen next. People are still confused when buying things so spell it out very clearly.
4) Can people contact you if there are problems? This makes people feel much safer, able to contact you about questions they have and also allows you to sell your product or service directly to them. Nothing like the personal touch to open a wallet!
If you get these things right - then you are getting closer to making your business profitable! Good luck.
Why Surfers Coming From Search Engines Still Wont Buy From You - To learn more about this author, visit Lee Lister's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Lee's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 One Size Success Write Marketing Plan Manners, Positivity, Heroics Top Author Mistakes Double Digit Growth eguide |
|
 | ||
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
