Writing Your Article Resource Box so it Makes People Click
Writing Your Article Resource Box so it Makes People Click
Well first of all understand what happens to your article. If you are lucky and have written an interesting article on something that people want to know about, other web sites will print it. Hopefully it will also appear on blogs and if you are really lucky, or know your subject it will appear in a ezine or magazine. I have been fortunate enough to appear in a company marketing handout as well as ebooks and even a book. I don’t mind though, because all these outpourings have included my name, my company name and more importantly two of my web sites. Publishing your articles gives you great exposure, links to your web sites and help in your search engine rankings. That in itself is great, but you really still need people to visit your web site and the best way to do this is to get people to click on the links in your resource box. You should not underestimate the importance of these few lines hanging on the end of your article.
Obvious things first – put your name and web site in the resource box. I run a successful article directory site and you will surprised how often people forget to do this. Secondly make sure that your web site is written in the correct format. Some directories don’t make your link clickable unless you use the format http://www.yoursite.com so make sure you read the guidelines on the site.
Now the nitty gritty – even if you have a great article, if there is not a compelling reason to click on the link then people won’t so make your resource box appealing, different and compelling. You can do this is a number of ways:
• Offer an ebook on the subject.
• Offer more information on the subject on your web site.
• Offer an ezine from your site.
• Make your article a teaser and suggest that they visit your site for the full information.
• Use keywords and a short sentence on an interesting part of the article.
• Gently prod your reader to go and find out more about your or get more from you.
Resource boxes should use all the creativity you can give it. You only get a small space for your resource box so you better make the most of it. Try to catch your reader’s attention with resource box content that can make them take a second look. Use your reader’s power of imagination. With the right content, you can make them think and intrigued.
With your articles, build your credibility so that more people are enticed to visit your site and browse what you have to offer and your visitor numbers will increase.
Never underestimate the power of your resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. Be fun and creative but at the same time show that you have a great deal to offer and that you are truthful and know your stuff!
So what would be good content in your resource box? Basically it is, your name, clickable links and some reason to visit your site all wrapped up in some compelling prose, sprinkled with logical keywords.
Writing Your Article Resource Box so it Makes People Click - To learn more about this author, visit Lee Lister's Website.
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It can be very disheartening to write your articles, publish it and then discover that no one is clicking on your links. So how do you make them click?
Well first of all understand what happens to your article. If you are lucky and have written an interesting article on something that people want to know about, other web sites will print it. Hopefully it will also appear on blogs and if you are really lucky, or know your subject it will appear in a ezine or magazine. I have been fortunate enough to appear in a company marketing handout as well as ebooks and even a book. I don’t mind though, because all these outpourings have included my name, my company name and more importantly two of my web sites. Publishing your articles gives you great exposure, links to your web sites and help in your search engine rankings. That in itself is great, but you really still need people to visit your web site and the best way to do this is to get people to click on the links in your resource box. You should not underestimate the importance of these few lines hanging on the end of your article.
Obvious things first – put your name and web site in the resource box. I run a successful article directory site and you will surprised how often people forget to do this. Secondly make sure that your web site is written in the correct format. Some directories don’t make your link clickable unless you use the format http://www.yoursite.com so make sure you read the guidelines on the site.
Now the nitty gritty – even if you have a great article, if there is not a compelling reason to click on the link then people won’t so make your resource box appealing, different and compelling. You can do this is a number of ways:
• Offer an ebook on the subject.
• Offer more information on the subject on your web site.
• Offer an ezine from your site.
• Make your article a teaser and suggest that they visit your site for the full information.
• Use keywords and a short sentence on an interesting part of the article.
• Gently prod your reader to go and find out more about your or get more from you.
Resource boxes should use all the creativity you can give it. You only get a small space for your resource box so you better make the most of it. Try to catch your reader’s attention with resource box content that can make them take a second look. Use your reader’s power of imagination. With the right content, you can make them think and intrigued.
With your articles, build your credibility so that more people are enticed to visit your site and browse what you have to offer and your visitor numbers will increase.
Never underestimate the power of your resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. Be fun and creative but at the same time show that you have a great deal to offer and that you are truthful and know your stuff!
So what would be good content in your resource box? Basically it is, your name, clickable links and some reason to visit your site all wrapped up in some compelling prose, sprinkled with logical keywords.
Writing Your Article Resource Box so it Makes People Click - To learn more about this author, visit Lee Lister's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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