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You’ve Got Your New Online Business – So How Can You Ruin It?
Written by: Lee ListerArticle Overview: Every week thousands of people start their new online business and every week many of them fail. So what can we learn from these failures? Well here’s how to ensure that you ruin your new business.
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Free Download - What Type of Business Should I Start? By Lee Lister |
You’ve Got Your New Online Business – So How Can You Ruin It?
Every week thousands of people start their new online business and every week many of them fail. So what can we learn from these failures? Well here’s how to ensure that you ruin your new business.
1. Use No Cost Hosting
Sounds a great idea. Put your site up at no cost. Use the web space that comes with your internet account or from a big supplier. Not going to work I am afraid. This kind of hosting is instantly recognizable – not least because of the advertising that you have endure but also because of the long and strange web site address that you have to use. You are also given a giveaway email address - just to advertise that you are not really a professional outfit. No cost hosting from large companies provides minimal support and facilities and is offered to encourage upgrading. Remember this please.
2. Buy a Cheap Site of the Auction Sites
If you follow these auctions over a number of weeks you will see that the same types of sites come up for sale again and again. How are you going to profit amongst such competition? Never believe the sales pitch of making so much for so little effort and money. Better to spend some time, effort and money on making your site unique and pleasant to visit.
3. Forget Your Site
Think of your site as your baby – it needs constant attention and changing. You need to regularly add and change your content, market it and improve it. This encourages both search engine rankings and repeat visits as well as that all important purchaser.
4. Hide From Your Customers
You can do this by not putting any contact details on your website, offering no support and using an obscure payment processor. People like to know they can find you if something goes wrong, their credit card details are safe and that you are a real person and not a scam!
5. Don’t Tell Anyone About Your Business
There are billions of web sites around and even more products for sale. So how do you expect anyone to find you? Marketing, list building and advertising. That’s how. Business failures happen because you don’t sell enough to survive. Expect to spend about 75% of your time marketing at the beginning of your business life and then about 50% once you are established.
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Article Tags: auction sites, auctions, billions, constant attention, contact details, content market, credit card details, internet account, marketing, minimal support, new business, payment processor, professional outfit, purchaser, real person, sales pitch, search engine rankings, strange web, time effort, web space
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Turning a Difficult Customer into a Customer that Comes Back Entrepreneurs Do You Want To Get Your Classified Ads Read Marketers How Not To Sell Anything By Annoying Your Visitors Market Research Whats That Then How To Tell What You Do From Where Your Name Is |
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Re: HOw to market a B2B consulting company
- [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi]
B2B = Business to Business - You are marketing to other businesses.
B2C = Business to Consumer - You are marketing to consumers.
Re: what position to request?
- Hi Michael,
How about Online Business Development Manager?
Good luck with your start-up.
David
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Kevin needs "social glue" ideas
- [quote="BuzzAroundBooks":1yomg44b]
1.) 10 Recent Posts (takes you to the list of the 10 most recent posts)
2.) Forum Contest & Prizes
3.) How to get started in the EvanCarmichael.com Forums
4.) How to promote yourself in the EvanCarmichael.com Forums
5.) How to start a small business (list of threads with related topics)
6.) SEO Tips (list of threads with related topics)
7.) Better Blogging (list of threads with related topics)
8.) Business Book Reviews (list related forum threads, I know Barbara has tons. We also have threads that list our forum members favorite biz books)
9.) Newest Members (takes you to a list of the newest forum members so that you can help them out or connect with them)
10.) Kevin's Case Studies
*I'd think this format would make the forums easier to navigate through, especially for a newbie (which are the main people we're trying to attract to the site).[/quote:1yomg44b]
If you're accepting any suggestions for topics -- could SEO tips be changed to Online Marketing? SEO is just a small part of Online Marketing and that would give us some sort of place to zero in on Online Promotional posts.
Shri
Re: Hello From Mr.Ven
- Hi All,
Nice to see the welcome messages. Bits about me, i am doing busy with my day job and recently jumped into this online biz domain. Now i am exploring the internals of Internet biz, marketing, seo etc.
As a first step, i have launched my blog and started posting articles on what i am learning and thinking. I titled the blog as "Anatomy of Online Business" and i am building the content (basement) now, will be monetizing soon.
Moreover I am dreaming/aiming to become a successful entrepreneur online.
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