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A Great Way To Tug On Your Buyer’s Heart Strings

Guest post by: C.J Lauria

Article Overview: Funny enough, most buyers are much less concerned about everything else once they enter a sparkling entrance. This is part of the psychology of the deal that I teach my joint venture partners. Believe it or not, psychology plays an important role in real estate investment as well.

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A Great Way To Tug On Your Buyer’s Heart Strings

In a previous article I spoke of the importance of recognizing curb appeal. I would like to comment on another little area of that first impression we give our buyers. It is the front door. The front door is in itself not only the entry to the home but it tells your guest something about the house as well as its’ inhabitants. Regardless of the condition of the rest of the property, the front door is a slate upon which the real estate investing professional can paint a beautiful mental picture.

What I mean by all of this illustrative speech is: The emotions are triggered by the entry to the home. A clean, sparkling, shiny front door provides hope that the interior will be as impressive. I have never seen a prospective buyer upset that the front door was “too nice.”

Now here are some tips on what you can do to give that sterling first impression. First, if the handle/lockset is worn or generally cruddy, it would be good to invest in a brand new one. Typically a bright brass or nickel finish is what works best. Avoid mixing 2 finishes on the same door. You laugh, but I’ve seen it done many times.

Next, if the door is in very good condition, a bright high gloss paint finish is advisable. If it is a clear finish over stained wood, the finish must still be near flawless. If not, paint over it. Here is an area where getting a qualified Painter is a good investment. If you can get the door finish sprayed on the outcome will be noticeably superior.

What if the door has a lot of mileage on it? In other words, it is severely tattered & scarred. This may be a case for total replacement. As a top real estate mentor I am an advocate of repairs over replacement. However, because of the huge importance of your curb appeal and especially the front door, it could very well be worth the investment to spend a little more of your budget on the front door. Funny enough, most buyers are much less concerned about everything else once they enter a sparkling entrance. This is part of the psychology of the deal that I teach my joint venture partners. Believe it or not, psychology plays an important role in real estate investment as well.

If this sounds all too simple to you, well, it is. Understanding human behavior and what triggers certain emotions is simple. Its’ importance, though, cannot be over emphasized. The point is: You don’t necessarily need to throw a lot of money at an investment property to prepare it for a profitable sale. But if you can, the front door will be one small area that will make one large impression.

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Home > Starting-A-Business > C.J Lauria > A Great Way To Tug On Your Buyers Heart Strings >
Article Tags: cash house buyers, Cheap Homes, investment property, joint venture partners, real estate investment

About the Author: C.J Lauria
RSS for C.J's articles - Visit C.J's website

C.J. Lauria, Real Estate Mentor, Real Estate Investor, Personal Development Expert, Entrepreneur Coach, and Author, addresses pertinent concerns facing many boomers today. Whether you are 1) concerned about possibly outliving your income and having to dramatically scale back your lifestyle, 2) weary of purchasing an endless number of “programs,” 3) looking for a sense of fulfillment or 4) tired of watching others make insane profits in real estate, he offers solutions to these problems. He trains, coaches and mentors beginning, intermediate and advanced Real Estate Investors to operate a gainful business. Regardless of your age or circumstances, he provides solutions for financial independence from education and mentorship all the way through to wealth building/protection strategies for your newfound wealth. As Founder, he offers many solutions through Invesdoor.com and the renowned Mentor for life!™ real estate investing partnership plan. C.J. Lauria, Founder Invesdoor!™ Mentor for life!™ 888.380.Invest (4683) http://invesdoor.com http://www.facebook.com/mentor4life http://www.linkedin.com/in/cjlauria http://twitter.com/invesdoor "Attitude is Everything"

Click here to visit C.J's website
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