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A Great Way To Tug On Your Buyer’s Heart Strings
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| Guest post by: C.J Lauria |
Article Overview: Funny enough, most buyers are much less concerned about everything else once they enter a sparkling entrance. This is part of the psychology of the deal that I teach my joint venture partners. Believe it or not, psychology plays an important role in real estate investment as well.
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Free Download - Learn the Value of a Solid Cash Buyers List By C.J Lauria |
A Great Way To Tug On Your Buyer’s Heart Strings
In a previous article I spoke of the importance of recognizing curb
appeal. I would like to comment on another little area of that first
impression we give our buyers. It is the front door.
The front door is in itself not only the entry to the home but it
tells your guest something about the house as well as its’ inhabitants.
Regardless of the condition of the rest of the property, the front door
is a slate upon which the real estate investing professional can paint a
beautiful mental picture.
What I mean by all of this illustrative speech is: The emotions are
triggered by the entry to the home. A clean, sparkling, shiny front
door provides hope that the interior will be as impressive. I have
never seen a prospective buyer upset that the front door was “too nice.”
Now here are some tips on what you can do to give that sterling first
impression. First, if the handle/lockset is worn or generally cruddy,
it would be good to invest in a brand new one. Typically a bright brass
or nickel finish is what works best. Avoid mixing 2 finishes on the
same door. You laugh, but I’ve seen it done many times.
Next, if the door is in very good condition, a bright high gloss
paint finish is advisable. If it is a clear finish over stained wood,
the finish must still be near flawless. If not, paint over it. Here is
an area where getting a qualified Painter is a good investment. If you
can get the door finish sprayed on the outcome will be noticeably
superior.
What if the door has a lot of mileage on it? In other words, it is
severely tattered & scarred. This may be a case for total
replacement. As a top real estate mentor I am an advocate of repairs
over replacement. However, because of the huge importance of your curb
appeal and especially the front door, it could very well be worth the
investment to spend a little more of your budget on the front door.
Funny enough, most buyers are much less concerned about everything else
once they enter a sparkling entrance. This is part of the psychology
of the deal that I teach my joint venture partners. Believe it or not,
psychology plays an important role in real estate investment as well.
If this sounds all too simple to you, well, it is. Understanding
human behavior and what triggers certain emotions is simple. Its’
importance, though, cannot be over emphasized. The point is: You don’t
necessarily need to throw a lot of money at an investment property to
prepare it for a profitable sale. But if you can, the front door will
be one small area that will make one large impression.
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About the Author: C.J Lauria RSS for C.J's articles - Visit C.J's website C.J. Lauria, Real Estate Mentor, Real Estate Investor, Personal Development Expert, Entrepreneur Coach, and Author, addresses pertinent concerns facing many boomers today. Whether you are 1) concerned about possibly outliving your income and having to dramatically scale back your lifestyle, 2) weary of purchasing an endless number of “programs,” 3) looking for a sense of fulfillment or 4) tired of watching others make insane profits in real estate, he offers solutions to these problems. He trains, coaches and mentors beginning, intermediate and advanced Real Estate Investors to operate a gainful business. Regardless of your age or circumstances, he provides solutions for financial independence from education and mentorship all the way through to wealth building/protection strategies for your newfound wealth. As Founder, he offers many solutions through Invesdoor.com and the renowned Mentor for life!™ real estate investing partnership plan. C.J. Lauria, Founder Invesdoor!™ Mentor for life!™ 888.380.Invest (4683) http://invesdoor.com http://www.facebook.com/mentor4life http://www.linkedin.com/in/cjlauria http://twitter.com/invesdoor "Attitude is Everything" Click here to visit C.J's website Are You Right for MENTOR for LIFE What About Private Lending How To Make The Best First Impression Heres One REI Improvement Thats Worth Doing Pride Of Ownership |
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