Tweet

Boomer Business Start-Up Strategy #1

Guest post by: C.J Lauria

Article Overview: This is the first in a series of articles in which I will explore the nuances of becoming an Entrepreneur in your 40s, 50s, or 60s. As I mentioned, the majority of new businesses nowadays are started by Boomers. That fact alone should bestow confidence in the possibility of making a career change at your age. Thousands of folks with your circumstances are making the move these days.

Boomer Business Start-Up Strategy #1

Recognize Opportunity

This week my wife and I finally went to see the movie “Social Media;” the story of FACEBOOK Billionaire, Mark Zuckerberg. This story features the young 20-year-old college student, in the early days of his blockbuster internet career.

Today, FACEBOOK has surpassed Google in internet traffic and Mark, in his mid-20s, is the youngest Billionaire in history! Like all Hollywood box office hits, drama sells! The allure of youth on the verge of a colossal triumph certainly caused even the slightly curious to pony up the money to purchase tickets to view this version of the Zuckerberg saga.

Now for a reality check; the truth is that the burgeoning success of a kid in an adult world has some “sex appeal,” yet it is very, very rare. In fact, quite the opposite is happening in business today. The crowd of new Entrepreneurs today comes from the Baby Boomer demographic, and why not? Boomers are best equipped to start a new venture because of the seasoning that years of living has brought us.

This is the first in a series of articles in which I will explore the nuances of becoming an Entrepreneur in your 40s, 50s, or 60s. As I mentioned, the majority of new businesses nowadays are started by Boomers. That fact alone should bestow confidence in the possibility of making a career change at your age. Thousands of folks with your circumstances are making the move these days.

As my friend, Jeff, says; “They won’t hire us, but they’ll sure buy from us.” Thus, the key is to muster up the courage to see yourself as the next thriving Boomer start-up business in your community. Thus, you must first recognize that opportunity is knocking for you, a Boomer.

As a leading Entrepreneurial Coach and Mentor, I want to suggest that we make our own economy. For many, implicitly relying on our employer, government or other may not be the wisest course of action. In light of the many disheartening reports we hear in the news, many Boomers are left disillusioned about the future and quickly conclude that things are hopeless. That simply is not the case. Now is a great time to look at starting your own business options.

Remember that Bill Gates started Microsoft during a recession. I have enjoyed making millions in profits from Real Estate Investing and today I mentor students internationally. In my opinion, this time is the “perfect storm” for new and experienced Entrepreneurs alike. So take heart. You’re actually in the right place at the right time!

Related Articles
  Baby Boomer Women Are Hit Hard By Todays Economy
  Passive-Aggressive Behavior Is Useless In A Startup
  StartUp Costs
  Every Startup Needs an Advisory Board
  Women Baby Boomer Entrepreneurs
  Discover Hidden Online Business Ideas in Your Niche
  Baby Boomer Generation Concerns Are Being Resolved by an Easy Home Based Business Opportunity
  Calling All Baby Boomers: New Report Provides Guide to Investing in Volatile Markets
  An Easy Home Based Business Opportunity Combines Travel with the Baby Boomer Generation
  Are You a Baby Boomer and Is Retirement for You?
  Finance Start-Up
  A Five Point Strategy for Job Creation
  Fantastic Post By Calacanis On How To Get PR
  The Startup Visa Act of 2011
  5 Reasons Why Baby Boomer Professionals Make Great Network Marketers
  THE LATEST AND HOTTEST FRANCHISES
  Retirement Strategies for the Younger Generation
  What Boomer Women Want - New Rules for Retailing to these Harried Customers
  Breakeven Analysis
  Five Steps to Startup Success

Article Tags: baby boomers investing in real estate, baby boomers investment market, baby boomers investment strategy, baby boomers retiring, becoming an entrepreneur, business startup, real estate investing business plan, real estate mentor



Related Forum Posts
Book: Secrets of Six Figure Women - Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life Barbara Stanny, 2002 Jacket: Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success. Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common: 1) a profit motive 2) Audacity 3) REslience 4) Encouragement 5) Self-awareness 6) Non-attachment 7) Financial knowhow She amplifies on these in the book itself. Table of Contents Intro: Welcome to the era of the six-figure woman 1. The Queen in the Countinghouse 2. The Lowdown on low earners 3. Raising the bar 4. Strategy 1: The Declaration of Intention 5. Strategy 2: Letting go of the ledge 6. Strategy 3: Get in the Game 7. Strategy 4: Speak Up 8. Strategy 5: The Stretch 9. Strategy 6: Seek Support 10. Strategy 7: Obey the rules of money 11. Claiming our power Appendces: Resources and websites Tips for getting out of dent Investing Basics: Wealthbuilding 101
Strategis Listing - Hi Boomer - how have you found the Strategis listing working for you? Whch site do you find you get the most hits from for your directories?
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: What can you do if your franchise is hit by a scandal? - GT - Brilliant Strategy... What can I add? I'm at a loss for words...so I'll shut up now...
Introducing a Learner - Hi everybody, It is really my pleasure being around so many Entrepreneurs and strategic minds. Strategy is something I always loved and eager over every new move. Being a newbie I would need your support and I hope I would get that. Thanks Stephen


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

9 tips to increase ROI in PPC Campaigns

Sales Courage and Resilience

Clues to Increase Sales -- Listen to the Buyer

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.