Why On Earth Would I Open Your E-Mail?
Why On Earth Would I Open Your E-Mail?
So, if you're one of many marketers using e-mail to promote a product, service or opportunity, how can you be sure that your e-mail messages will be opened? What can you do to keep your prospect's finger off the delete key?
The answer is provided by the same survey and may surprise you initially. According to Doubleclick's survey, 63% of consumers base their decision on whether to read or delete an e-mail based upon the information in the "from" field. Simply put, most people check to see who sent the e-mail before they decide to open it or not.
Think about it - isn't that what you do? Don't you generally tend to read e-mails from people you know and trust in preference to others?
So how, exactly, do you first become known to and then become trusted by your prospects? Certainly this is something that's easier said than done - but it can be done and it's well worth the effort.
First of all don't spam. You will become known to your prospect -but for all the wrong reasons. Your e-mail messages will be deleted unread and you may lose your ISP account.
Use permission e-mailing. Build a list of opt-in e-mail subscribers. Use a sign up form on every page of your website. Use a special "gateway" page where people can join your list. Give away free e-books, reports, white papers etc. as an incentive to join your list.
Provide your subscribers with useful information. Don't bombard them with a daily hard sell and don't send them information or offers unrelated to the original topic in which they expressed an interest.
Intersperse your information with relevant offers which they may be interested in.
It's that simple. Build your opt-in list and provide your subscribers with real and valuable information. Yes - it takes time and effort, two commodities which many internet "marketers" seem reluctant to invest - but the results are worth it.
Why On Earth Would I Open Your EMail - To learn more about this author, visit Hamish Hayward's Website.
Like this article? Share it with your friends
According to a survey by Doubleclick, the "average" consumer receives 308 e-mails each week. Of these, 62% (191) are considered to be spam. Most of these e-mails will be deleted unread.
So, if you're one of many marketers using e-mail to promote a product, service or opportunity, how can you be sure that your e-mail messages will be opened? What can you do to keep your prospect's finger off the delete key?
The answer is provided by the same survey and may surprise you initially. According to Doubleclick's survey, 63% of consumers base their decision on whether to read or delete an e-mail based upon the information in the "from" field. Simply put, most people check to see who sent the e-mail before they decide to open it or not.
Think about it - isn't that what you do? Don't you generally tend to read e-mails from people you know and trust in preference to others?
So how, exactly, do you first become known to and then become trusted by your prospects? Certainly this is something that's easier said than done - but it can be done and it's well worth the effort.
First of all don't spam. You will become known to your prospect -but for all the wrong reasons. Your e-mail messages will be deleted unread and you may lose your ISP account.
Use permission e-mailing. Build a list of opt-in e-mail subscribers. Use a sign up form on every page of your website. Use a special "gateway" page where people can join your list. Give away free e-books, reports, white papers etc. as an incentive to join your list.
Provide your subscribers with useful information. Don't bombard them with a daily hard sell and don't send them information or offers unrelated to the original topic in which they expressed an interest.
Intersperse your information with relevant offers which they may be interested in.
It's that simple. Build your opt-in list and provide your subscribers with real and valuable information. Yes - it takes time and effort, two commodities which many internet "marketers" seem reluctant to invest - but the results are worth it.
Why On Earth Would I Open Your EMail - To learn more about this author, visit Hamish Hayward's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Courtroom Earth vs. Classroom Earth
| |||
| When I am coaching my professional clients, in some fashion, I am likely to be asking them, “What risks are you avoiding taking that might very well make you happier?” Together, we examine whatever fears, self-judgm... |
|||
|
Finding SelfWorth
| |||
| Dear Jane,
I know I'm self-critical. But how do I stop? My self-esteem is at about a zero and the lower it's gone, the worse it seems others treat me.
In my self-help book, Enough Is Enough!, I talk ... |
|||
|
Are You Falling Into This Advertising And Image Trap?
| |||
| Whilst we were away last week I couldn't believe the huge number of businesses that had fallen into this obvious advertising and image trap.
Website hosting is so cheap and easy these days that it is no wonder mo... |
|||
|
If something is getting you down, find out what you can learn from an old donkey!
| |||
| A friend told me some time ago that his granddad used fables and stories when he was a young lad to get him to understand things that might otherwise have been difficult for a youngster to take on board. He said tha... |
|||
|
Trigger their curiosity
| |||
 Most people don't like advertising. And most people won't make the effort to open their email solicitation if they think they are getting an advertising message-unless they are sincerely interested in buying somethi... |
|||
| |||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Hamish Hayward (Visit Hamish's Website) Hamish Hayward Internet Business Tips: Discover 6 key due diligence criteria that you can easily apply when starting your own online or offline business.
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Emotional Intelligence Free SEO Report Networking Road Warrior Instant Newsletters Biography |
|
 | ||
 |
Top 50 Marketing Blogs
Top Blogs To Watch In 2008 | |
 |
Choose A PR Topic
Press Release Builder | |
| ||
 |
|
|
|
|
||||||||||||||||||
 |
|
|
||||||||||
