Find Your PPC Niche
Find Your PPC Niche
When done correctly, ppc advertising can be a great way of driving targeted traffic to your site, therefore creating more qualified leads. This is especially beneficial if you're selling high end or high margin products or services. It can also work well if you're promoting a business opportunity.
Google and Yahoo Search Marketing (formerly Overture) are two popular ppc search engines that I use and several years of experience have taught me the following points for success:
1) Have a nice, well written website. It's great generating traffic, but if your site is poor quality / has poor copy, the traffic is wasted.
2) Brainstorm a list of keywords. Think 'what type of people do I want to attract and what kind of things might they type into the search engines?’
3) Think of variations on those keywords that are not so obvious. Examples could be, instead of 'local property' try 'cheap property in mytown' or instead of 'web design' try 'good value web design'. The list could be virtually unlimited.
4) Group your keywords into related groups.
5) Decide on your daily / weekly budget and start small.
6) If you’re going to bid for popular keywords, just switch them on for a certain part of the day, or a certain day of the week – don’t leave them running all the time otherwise your account will deplete very quickly and you’re more subject to click fraud. I call this strategy 'spiking'.
7) Add a conversion tracker to your site so you know which keywords are actually turning into sales / conversions.
8) Monitor your campaign and tweak as necessary.
Here are some pitfalls to avoid:
1) Don't bid for the most popular keywords - my rule of thumb is not to pay for than 50p (approx. $0.80) per click, certainly no more than 10% of your daily budget on one keyword/phrase.
2) Don't be tempted to spend more than you can afford.
3) Work out your ROI (return on investment). Does the change in sales / business justify the cost on ppc advertising?
4) Give it time and monitor your stats every month.
As more people start to use ppc search engines to promote their business, then it will become more important to find niche keywords. Play it smart and it will be an important and successful part of your marketing campaign.
Find Your PPC Niche - To learn more about this author, visit Paul Flintoft's Website.
Like this article? Share it with your friends
Pay per click (ppc) advertising can be costly. If you take the standard approach i.e. bidding for popular and competitive keywords, then you're open to high costs and potential click fraud. I know this from experience.
When done correctly, ppc advertising can be a great way of driving targeted traffic to your site, therefore creating more qualified leads. This is especially beneficial if you're selling high end or high margin products or services. It can also work well if you're promoting a business opportunity.
Google and Yahoo Search Marketing (formerly Overture) are two popular ppc search engines that I use and several years of experience have taught me the following points for success:
1) Have a nice, well written website. It's great generating traffic, but if your site is poor quality / has poor copy, the traffic is wasted.
2) Brainstorm a list of keywords. Think 'what type of people do I want to attract and what kind of things might they type into the search engines?’
3) Think of variations on those keywords that are not so obvious. Examples could be, instead of 'local property' try 'cheap property in mytown' or instead of 'web design' try 'good value web design'. The list could be virtually unlimited.
4) Group your keywords into related groups.
5) Decide on your daily / weekly budget and start small.
6) If you’re going to bid for popular keywords, just switch them on for a certain part of the day, or a certain day of the week – don’t leave them running all the time otherwise your account will deplete very quickly and you’re more subject to click fraud. I call this strategy 'spiking'.
7) Add a conversion tracker to your site so you know which keywords are actually turning into sales / conversions.
8) Monitor your campaign and tweak as necessary.
Here are some pitfalls to avoid:
1) Don't bid for the most popular keywords - my rule of thumb is not to pay for than 50p (approx. $0.80) per click, certainly no more than 10% of your daily budget on one keyword/phrase.
2) Don't be tempted to spend more than you can afford.
3) Work out your ROI (return on investment). Does the change in sales / business justify the cost on ppc advertising?
4) Give it time and monitor your stats every month.
As more people start to use ppc search engines to promote their business, then it will become more important to find niche keywords. Play it smart and it will be an important and successful part of your marketing campaign.
Find Your PPC Niche - To learn more about this author, visit Paul Flintoft's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Paul's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Self-Employment Guide How To Work The Flowing Point Managing Growth Franchise & Distribution |
|
 | ||
 |
Top 50 Diversion Blogs
Top Diversion Blogs of 2009 | |
 |
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
