Find Your PPC Niche
Find Your PPC Niche
When done correctly, ppc advertising can be a great way of driving targeted traffic to your site, therefore creating more qualified leads. This is especially beneficial if you're selling high end or high margin products or services. It can also work well if you're promoting a business opportunity.
Google and Yahoo Search Marketing (formerly Overture) are two popular ppc search engines that I use and several years of experience have taught me the following points for success:
1) Have a nice, well written website. It's great generating traffic, but if your site is poor quality / has poor copy, the traffic is wasted.
2) Brainstorm a list of keywords. Think 'what type of people do I want to attract and what kind of things might they type into the search engines?’
3) Think of variations on those keywords that are not so obvious. Examples could be, instead of 'local property' try 'cheap property in mytown' or instead of 'web design' try 'good value web design'. The list could be virtually unlimited.
4) Group your keywords into related groups.
5) Decide on your daily / weekly budget and start small.
6) If you’re going to bid for popular keywords, just switch them on for a certain part of the day, or a certain day of the week – don’t leave them running all the time otherwise your account will deplete very quickly and you’re more subject to click fraud. I call this strategy 'spiking'.
7) Add a conversion tracker to your site so you know which keywords are actually turning into sales / conversions.
8) Monitor your campaign and tweak as necessary.
Here are some pitfalls to avoid:
1) Don't bid for the most popular keywords - my rule of thumb is not to pay for than 50p (approx. $0.80) per click, certainly no more than 10% of your daily budget on one keyword/phrase.
2) Don't be tempted to spend more than you can afford.
3) Work out your ROI (return on investment). Does the change in sales / business justify the cost on ppc advertising?
4) Give it time and monitor your stats every month.
As more people start to use ppc search engines to promote their business, then it will become more important to find niche keywords. Play it smart and it will be an important and successful part of your marketing campaign.
Find Your PPC Niche - To learn more about this author, visit Paul Flintoft's Website.
Like this article? Share it with your friends
Pay per click (ppc) advertising can be costly. If you take the standard approach i.e. bidding for popular and competitive keywords, then you're open to high costs and potential click fraud. I know this from experience.
When done correctly, ppc advertising can be a great way of driving targeted traffic to your site, therefore creating more qualified leads. This is especially beneficial if you're selling high end or high margin products or services. It can also work well if you're promoting a business opportunity.
Google and Yahoo Search Marketing (formerly Overture) are two popular ppc search engines that I use and several years of experience have taught me the following points for success:
1) Have a nice, well written website. It's great generating traffic, but if your site is poor quality / has poor copy, the traffic is wasted.
2) Brainstorm a list of keywords. Think 'what type of people do I want to attract and what kind of things might they type into the search engines?’
3) Think of variations on those keywords that are not so obvious. Examples could be, instead of 'local property' try 'cheap property in mytown' or instead of 'web design' try 'good value web design'. The list could be virtually unlimited.
4) Group your keywords into related groups.
5) Decide on your daily / weekly budget and start small.
6) If you’re going to bid for popular keywords, just switch them on for a certain part of the day, or a certain day of the week – don’t leave them running all the time otherwise your account will deplete very quickly and you’re more subject to click fraud. I call this strategy 'spiking'.
7) Add a conversion tracker to your site so you know which keywords are actually turning into sales / conversions.
8) Monitor your campaign and tweak as necessary.
Here are some pitfalls to avoid:
1) Don't bid for the most popular keywords - my rule of thumb is not to pay for than 50p (approx. $0.80) per click, certainly no more than 10% of your daily budget on one keyword/phrase.
2) Don't be tempted to spend more than you can afford.
3) Work out your ROI (return on investment). Does the change in sales / business justify the cost on ppc advertising?
4) Give it time and monitor your stats every month.
As more people start to use ppc search engines to promote their business, then it will become more important to find niche keywords. Play it smart and it will be an important and successful part of your marketing campaign.
Find Your PPC Niche - To learn more about this author, visit Paul Flintoft's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Need A Niche
| |||
| How'd you like a niche where most of its members are amiable, agreeable, affluent, accessible, and ready to chat with you? |
|||
|
Smaller is Better ... Finding Your Niche
| |||
| The niche movement has proven to be an effective way to structure your business and is an effective way to master you subject area and effective market your services. |
|||
|
What's Your Niche? Make It Easier To Find People Who Want Your Product Or Services
| |||
| Want to make it easier to find people who want your product or services? Instead of saying, "This is great for everyone," you want to say, "This is great for you." This article details how to simply and clearly defi... |
|||
|
Small Business StartUp Advice Why Picking the Right Market Niche is So Important
| |||
| If you broke your leg, would you go to a family doctor or an orthopedic surgeon? Well, your potential clients want niched experts as well. It's crucial to pick the niche that's best suited to your expertise. |
|||
|
The Future Is Niche Affiliate Marketing
| |||
| In the past affiliate marketers have chosen a product and then went online and tried to sell it. This has worked for those who have mastered the skills of traffic generation. However there is a better way to do affi... |
|||
| |||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Paul Flintoft (Visit Paul's Website)
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Strategic Planning Guide Federal Antitrust Laws Make Money Online Get Working Capital Online Marketing Course |
|
 | ||
 |
Top 50 Social Media Blogs
Top 50 Social Media Blogs | |
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
| ||
 |
|
|
|
|
|||||||||||||||||||||||||||
 |
|
|
||||||||||||
