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3 Benefits a Logo Gives to your Brand

Written by: Shannon Moore

Article Overview: Whether you're just starting your business or your business is well underway, this question has more than likely popped into your head: Should I have a logo?

3 Benefits a Logo Gives to your Brand

Whether you're just starting your business or your business is well underway, this question has more than likely popped into your head:

Should I have a logo?

The answer to this is really internal. You know your market, your customers and your plans for your business better than anyone. So before deciding whether or not to get a logo created, ask yourself these questions:

• Would the addition of a logo benefit my brand? In other words, would a logo amplify, enhance or highlight my overall purpose?

• Does it make sense for me to have a logo? For example, if you have a clothing line, a logo could make brand recognition that much easier and thereby customers could recognize you just on your image alone. The reverse would be, for instance, if you ran a small accounting company out of your home & and are not interested in recruiting new clients…well, investing in a logo might not make a whole lot of sense.

• What do my competitors do? Now, of course, you want to set yourself apart from your competitors but you also want to be consistent within your industry.

If after answering these questions, you're still not sure, consider these three benefits a logo offers to your business:

1. Helps make a generic name unique: If your name is merely descriptive and/or geographic, the addition of a logo could add to the uniqueness factor of your entire brand. That uniqueness factor is what most every business should strive for – setting yourself apart from others in your industry.

2. Gives your product or service a "personality": How can a product line or service have "personality?" Think of virtually any famous name and what it would lose if their logo did not exist. Imagine if McDonald's didn't have the 'golden arches' or Nike's ubiquitous 'swoosh' never existed? Would their brands be as strong today if that image wasn't imprinted on the minds of most consumers? Would those brands have the same "personality" based on name alone?

3. Establishes brand identity: One of the goals of establishing brand identity is to get customers to remember who you are and to come back to you time and time again. Hopefully, customers will remember you by name alone. But, without a doubt, images stick in people's minds a lot easier than mere words. By integrating a name and logo together, you're that much closer to getting that customer to remember you and to call you again.

Consider all of the above when it comes time to make a decision about a logo. If you do decide to use a logo, you'll want to ensure that no other party already owns rights to the same or similar logo. Then if research proves clear, you can decide if filing for a trademark is the next step.

Logos - the addition of one can become a valuable asset to your business!

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  Trademark a Name and Logo: Together or Separate?

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Related Forum Posts
Re: Inspiration for Logos - [quote:n4xowjxl]When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:n4xowjxl] Huh? Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...
Inspiration for Logos - When a Buddhist looks at a Tibetan flag one of the first thing that pops in their mind is admiration respect. After assimilating that they keep thinking and repression might come next. Living as part of a communist nation may bring lots of feelings. Chastity, prayer, humility all these virtues are all mixed. When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.
Re: Inspiration for Logos - [quote="RussellWebb":3c1ri7h5][quote:3c1ri7h5]When you want a client to think of your Logo. May this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:3c1ri7h5] Huh? Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...[/quote:3c1ri7h5] I am simply stating: let your product stand out as a star. Don't let it become as complex, Infernal and a blur image as the state of this extraordinary country. In simple terms, let you not be bound or chained to anything that might affect your project. It’s a very round concept it’s more like a metaphor.
Re: Partner with Sony Pictures.Coca-Cola and Toyota - I've truly always been amazed by small businesses who have big name company's listed on their websites with whom they have done work for or partnered in the Past. Has anyone on the Forum has such a partnership with large organizations or Brand name companies? Would you mind sharing how you were able to set up the partnership without giving away names of people you work with?
Brand Babble - I recently read another great book called "Brand Babble" The book debunks a bunch of branding 'myths' that have seem to get passed around as conventional branding wisdom. The authors are Don E Schultz & Heidi F Schultz. ISBN 0-538-72714-4


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