3 Benefits a Logo Gives to your Brand
3 Benefits a Logo Gives to your Brand
Should I have a logo?
The answer to this is really internal. You know your market, your customers and your plans for your business better than anyone. So before deciding whether or not to get a logo created, ask yourself these questions:
• Would the addition of a logo benefit my brand? In other words, would a logo amplify, enhance or highlight my overall purpose?
• Does it make sense for me to have a logo? For example, if you have a clothing line, a logo could make brand recognition that much easier and thereby customers could recognize you just on your image alone. The reverse would be, for instance, if you ran a small accounting company out of your home & and are not interested in recruiting new clients…well, investing in a logo might not make a whole lot of sense.
• What do my competitors do? Now, of course, you want to set yourself apart from your competitors but you also want to be consistent within your industry.
If after answering these questions, you're still not sure, consider these three benefits a logo offers to your business:
1. Helps make a generic name unique: If your name is merely descriptive and/or geographic, the addition of a logo could add to the uniqueness factor of your entire brand. That uniqueness factor is what most every business should strive for – setting yourself apart from others in your industry.
2. Gives your product or service a "personality": How can a product line or service have "personality?" Think of virtually any famous name and what it would lose if their logo did not exist. Imagine if McDonald's didn't have the 'golden arches' or Nike's ubiquitous 'swoosh' never existed? Would their brands be as strong today if that image wasn't imprinted on the minds of most consumers? Would those brands have the same "personality" based on name alone?
3. Establishes brand identity: One of the goals of establishing brand identity is to get customers to remember who you are and to come back to you time and time again. Hopefully, customers will remember you by name alone. But, without a doubt, images stick in people's minds a lot easier than mere words. By integrating a name and logo together, you're that much closer to getting that customer to remember you and to call you again.
Consider all of the above when it comes time to make a decision about a logo. If you do decide to use a logo, you'll want to ensure that no other party already owns rights to the same or similar logo. Then if research proves clear, you can decide if filing for a trademark is the next step.
Logos - the addition of one can become a valuable asset to your business!
3 Benefits a Logo Gives to your Brand - To learn more about this author, visit Shannon Moore's Website.
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Whether you're just starting your business or your business is well underway, this question has more than likely popped into your head:
Should I have a logo?
The answer to this is really internal. You know your market, your customers and your plans for your business better than anyone. So before deciding whether or not to get a logo created, ask yourself these questions:
• Would the addition of a logo benefit my brand? In other words, would a logo amplify, enhance or highlight my overall purpose?
• Does it make sense for me to have a logo? For example, if you have a clothing line, a logo could make brand recognition that much easier and thereby customers could recognize you just on your image alone. The reverse would be, for instance, if you ran a small accounting company out of your home & and are not interested in recruiting new clients…well, investing in a logo might not make a whole lot of sense.
• What do my competitors do? Now, of course, you want to set yourself apart from your competitors but you also want to be consistent within your industry.
If after answering these questions, you're still not sure, consider these three benefits a logo offers to your business:
1. Helps make a generic name unique: If your name is merely descriptive and/or geographic, the addition of a logo could add to the uniqueness factor of your entire brand. That uniqueness factor is what most every business should strive for – setting yourself apart from others in your industry.
2. Gives your product or service a "personality": How can a product line or service have "personality?" Think of virtually any famous name and what it would lose if their logo did not exist. Imagine if McDonald's didn't have the 'golden arches' or Nike's ubiquitous 'swoosh' never existed? Would their brands be as strong today if that image wasn't imprinted on the minds of most consumers? Would those brands have the same "personality" based on name alone?
3. Establishes brand identity: One of the goals of establishing brand identity is to get customers to remember who you are and to come back to you time and time again. Hopefully, customers will remember you by name alone. But, without a doubt, images stick in people's minds a lot easier than mere words. By integrating a name and logo together, you're that much closer to getting that customer to remember you and to call you again.
Consider all of the above when it comes time to make a decision about a logo. If you do decide to use a logo, you'll want to ensure that no other party already owns rights to the same or similar logo. Then if research proves clear, you can decide if filing for a trademark is the next step.
Logos - the addition of one can become a valuable asset to your business!
3 Benefits a Logo Gives to your Brand - To learn more about this author, visit Shannon Moore's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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TradeMark Express - Shannon Moore is the General Manager for Trademark Express. Since 1992, we've helped clients with their trademark needs. This includes free general trademark consultations, comprehensive research and expert analysis of complex trade name searches & trademark application preparation and filing.
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