Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

One Vital Question to Consider when Naming your Company



Free PDF Download
Arbitrary Trademarks - By Shannon Moore

Name: Email:


The naming of your business could be one of the most important decisions you will make. A name's originality and legal availability will create a real asset value of its own, as it becomes marketed and gains market acceptance.

The name you choose will become the focal point of all the benefits and features that relate to your product or business. Customers will be able to find and refer others to it in the future. Established products or businesses realize the value of customer good will.

A well-chosen name will provide an extra marketing advantage, which may mean the difference between failure and success.

The vital question is…is your company name truly available?

While the name may be unique and distinctive to you, there is a possibility that another party already has prior trademark or common-law rights to the name for your industry. Before you invest time, money and effort into your name, do some research. The first places to check are right at your fingertips – the World Wide Web – and they're free!

Preliminary Search Sites:

• The Trademarks section on the USPTO Web Site: http://www.uspto.gov

• Your Secretary of State to see if they have a searchable database of names. You can find a listing of all states here: http://biztaxlaw.about.com/od/research/a/Sec_of_state.htm

• Major search engines – put your product name in quotes to find exact matches; use keywords with your product name to find relevant hits

• Yellow pages

However, please be aware that this is merely scratching the surface of what's out there. Only comprehensive research will tell you if the name is truly available. But, these links are free & a great place to start, so try them first. If the name appears to be available, then you can move on to getting comprehensive research done by a private company or an attorney.


Related Articles

  The Mother of Name Change Reports
  What’s In a Name These Days?
  Product Branding Propaganda Basics for Entrepreneur Beginners
  Don't Recreate it Find that Computer File Quickly
  Entrepreneurs – You Want Your Customers To Remember You Don’t You?
  Sales Tip - Top Salespeople Know to Underscore and Not Space Out Serving Their Prospects!
  Social, Cultural and Economic Impact of Brand Creation
  Sales Tip – Top 3 Ways Salespeople Can Underscore Serving Their Prospects!
  An ROSE by Any Other Name
  7 Ways to Name Your Prospect
  Drupal: The Perfect CMS Solution
  SEO Success - Embedding Keywords
  Naming Your Business and Internet Domain
  My Advice for Other African Startups
  ••••••>File Naming Conventions for Top SEO
  Why Should We Use A Resource Scheduling Software For Peak Business Output
  Management Priorities - Where Clear Focus Is The Vital Challenge
  Kevin Rose and Tim Ferriss Discuss Angel Investing and Naming Companies
  Information Versus Ammunition - Are You Asking The Right Questions?
  Work At Home Internet Businesses: Name No-No’s

Home > Starting-A-Business > Shannon Moore > One Vital Question to Consider when Naming your Company >

Free PDF Download
Arbitrary Trademarks - By Shannon Moore

Name: Email:

About the Author: Shannon Moore

RSS for Shannon's articles - Visit Shannon's website
Shannon Moore is the General Manager for TradeMark Express. Since 1992, TradeMark Express has met the needs of their clients with comprehensive research, application preparation, attorney referrals and trademark consultation. For further details, please visit us on the web at TradeMark Express or call Shannon directly at 800.340.2010.
Click here to visit Shannon's website.
Dashed Line

TradeMark Express
More from Shannon Moore
How Do You Get a Trademark
Trademark International Class Classes 32 33 Light beverages Wines and spirits
How Do I Trademark a Slogan
Trademark vs Service Mark
Trademark International Class Class 16 Paper goods and printed matter

Related Forum Posts

How to valuate a business How to valuate a business
Re: hello everybody this is the founder of CeoCabin Re: hello everybody this is the founder of CeoCabin
Re: How to Sell ideas to big companies ? Re: How to Sell ideas to big companies ?
Question of the Week: What's the first thing you do every mo Question of the Week: What's the first thing you do every mo
Hi everyone Hi everyone

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Expert
Canada Mortgage
@smibroker
Visit website



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Increase Sales By Energizing Your Message

Should You Hire a Temp or a Virtual Assistant?

Getting the Word Out - Using a Media Kit

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.