The ONE Mistake Commonly Made when Registering a Domain
The ONE Mistake Commonly Made when Registering a Domain
WRONG!
While the name may be available on domain registries, it could easily be owned by another party on the trademark or common-law levels. Prior to registering your domain name, it is strongly advised that comprehensive research be conducted.
It is every business owner's responsibility to ensure that the name they're using is truly available. Don't assume that the name is available simply because you're able to file for the domain.
Comprehensive research includes searching the:
• pending and registered Federal trademark files;
• registered State trademark files;
• national Common-Law files, which includes DBAs, incorporations, product announcements, newspapers, company directories, etc.
Comprehensive research should also include a search of names that are similar in Sound, Appearance or Meaning! This entails searching synonyms, word placements, spelling variations. It's not just exact names that could be a problem for you; similar names matter too!
Another important area that should be paid attention to is the industry. Completely different industries with the same or similar names should not be an issue to one another. But, of course, like with so many issues dealing with names, there are grey areas and each situation differs from the next.
While there are some free preliminary sites you can search, it's best to leave the comprehensive research to a professional search company or a trademark attorney.
Don't make the mistake of assuming no one else owns your domain name – only comprehensive research will tell you that!
The ONE Mistake Commonly Made when Registering a Domain - To learn more about this author, visit Shannon Moore's Website.
Like this article? Share it with your friends
You found the perfect domain name for your business and it's available. You're free to register it, right?
WRONG!
While the name may be available on domain registries, it could easily be owned by another party on the trademark or common-law levels. Prior to registering your domain name, it is strongly advised that comprehensive research be conducted.
It is every business owner's responsibility to ensure that the name they're using is truly available. Don't assume that the name is available simply because you're able to file for the domain.
Comprehensive research includes searching the:
• pending and registered Federal trademark files;
• registered State trademark files;
• national Common-Law files, which includes DBAs, incorporations, product announcements, newspapers, company directories, etc.
Comprehensive research should also include a search of names that are similar in Sound, Appearance or Meaning! This entails searching synonyms, word placements, spelling variations. It's not just exact names that could be a problem for you; similar names matter too!
Another important area that should be paid attention to is the industry. Completely different industries with the same or similar names should not be an issue to one another. But, of course, like with so many issues dealing with names, there are grey areas and each situation differs from the next.
While there are some free preliminary sites you can search, it's best to leave the comprehensive research to a professional search company or a trademark attorney.
Don't make the mistake of assuming no one else owns your domain name – only comprehensive research will tell you that!
The ONE Mistake Commonly Made when Registering a Domain - To learn more about this author, visit Shannon Moore's Website.
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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 Shannon Moore (Visit Shannon's Website) Shannon Moore is the General Manager, East Coast for TradeMark Express. Since 1992, TradeMark Express has met the needs of their clients with comprehensive research, application preparation, attorney referrals and trademark consultation. For further details, please visit us on the web at TradeMark Express or call Shannon directly at 800.340.2010.
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| TradeMark Express - Shannon Moore is the General Manager for Trademark Express. Since 1992, we've helped clients with their trademark needs. This includes free general trademark consultations, comprehensive research and expert analysis of complex trade name searches & trademark application preparation and filing. |
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