Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

The One Mistake many Owners make when Starting a Business



The One Mistake many Owners make when Starting a Business
   

You've decided to go into business for yourself. You've done your research into your industry, overhead, equipment, advertising, etc. You're all set to go, right? Wrong!

If you have NOT had comprehensive research conducted on your business name, then you do not know if it's truly available.

A common mistake many new business owners make is assuming that their business name is available simply because:

• the domain name was available • the fictitious name was available • the corporate name was available • internet research showed the name was available • yellow page research showed the name was available The above are merely preliminary indications of what business names, service names, and product names are out there. Only comprehensive research will tell you if a name is truly available for use.

Ok, so what is comprehensive research?

Comprehensive research entails searching a variety of files.

The first step is a comprehensive search of the pending and registered Federal and State trademark files. Similar names matter too! The search should look for similarities in Sound, Appearance and Meaning, which means looking at synonyms, spelling variations, word placement, translations (if necessary), etc.

The second step is a comprehensive search of US National Common-Law files. This entails searching incorporation records, all fictitious name/DBA records, Dun & Bradstreet records, product announcements, newspapers, company directories, etc.

If the research proves clear on both steps, you can then decide if you'd like to file for a State or Federal trademark.

Don't make the mistake of assuming your business name is available – only comprehensive research will tell you that!

The One Mistake many Owners make when Starting a Business - To learn more about this author, visit Shannon Moore's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Ten Major Mistakes To Avoid In Your Web Site Design
  Business web sites are very effective business tools if they are planned and designed carefully and strategically. Too many times business owners become fascinated with all the “technological gimmicks” and forget a...
Top 7 Tips to Avoid the Top 7 Mistakes Small Business Owners Make
  Insanity as defined by Einstein is making the same mistakes over and over again hoping for different results. Small business owners are no exception. These 7 tips may help you may the current year the best ever.
Using Mistakes Successfully
  Each of us at one time or another has thought about how wonderful it would be to have as much foresight as hindsight. Then we could avoid making mistakes! Not only is that hope unrealistic, it's also unwise. Mista...
Has Your Fire Gone Out?
  Have you found that you've lost the initial excitement of having your own business? Are you second guessing your decision to become an entrepreneur? Do you find you are experiencing burn out? Don't worry. This ca...
Do You Have a Marketing Plan
  Don't fall into the same trap that 98% of all other business owners fall into -- that is putting "fire fighting" as a higher priority than "business building." Use the process outlined in this article and sta...

Related Forum Posts Related Forum Posts
Starting A Business Information Starting A Business Information
Survey for Women Business Owners -- With Perks Survey for Women Business Owners -- With Perks
A ton of Great Women A ton of Great Women
Re: Survey for Women Business Owners -- With Perks Re: Survey for Women Business Owners -- With Perks
Re: Websites for Women Entrepreneurs Re: Websites for Women Entrepreneurs
Re: Survey for Women Business Owners -- With Perks Re: Survey for Women Business Owners -- With Perks
Women Business Owners Virtual Growth Summit Webinar Women Business Owners Virtual Growth Summit Webinar
Business Innovation Business Innovation

 
About the Author


Shannon Moore
(Visit Shannon's Website)
Shannon Moore is the General Manager, East Coast for TradeMark Express. Since 1992, TradeMark Express has met the needs of their clients with comprehensive research, application preparation, attorney referrals and trademark consultation. For further details, please visit us on the web at TradeMark Express or call Shannon directly at 800.340.2010.
Have A Suggestion?

View Author's Blog
TradeMark Express
TradeMark Express - Shannon Moore is the General Manager for Trademark Express. Since 1992, we've helped clients with their trademark needs. This includes free general trademark consultations, comprehensive research and expert analysis of complex trade name searches & trademark application preparation and filing.
Become An Author

View Author's Video
Become An Author

Free Downloads


Shannon Moore's

Complete
List Of
Starting-A-Business
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Shannon Moore's Complete List of Starting-A-Business Articles For FREE!
Become An Author