Tweet

The Pitfalls of Relying on Free Name Research

Written by: Shannon Moore

Article Overview: You found the perfect name for your business and are ready to make your place in the business world. You know you should check to make sure that no one else has rights to your name but where to start?

The Pitfalls of Relying on Free Name Research

You found the perfect name for your business and are ready to make your place in the business world. You know you should check to make sure that no one else has rights to your name but where to start?

Doing a search of the web brings up many, many services offering to search your name for free or for a minimal cost. Before you jump on board, make yourself aware of the following pitfalls:

• Free research will never give you an accurate glimpse of what's out there in terms of names of products or services. If it's free, by all means, take advantage of it; however, please make yourself aware of any "hidden" costs and, most importantly, that you will be missing large chunks of information that are necessary to any comprehensive name search.

• Comprehensive searches always cost more than preliminary searches because of the depth and breadth of the thousands of databases that must be searched, at a cost of $1 to $5 per minute wholesale. So, if a search sounds too good to be true it's because it is!

• Preliminary searches are just that - a cursory look as to whether a trade name is used or not. This type of low price or free search is often never offered with analysis. Analysis is a key component of name research. It's very easy for people to under-react or overreact to research.

• If the research appears to be clear, you still need a comprehensive search because most names are affected by similarities in sound, appearance and meaning, which do not often appear until a comprehensive search is conducted.

Take advantage of free resources just don't ever rely on them as comprehensive!

Related Articles
  ••••••>Check Out Your Major Competition to Improve Your Own SEO Rankings and Methods
  5 Reasons Why Professionals Fail
  6.5 Financing research to increase TFP: Economic Report on Africa 2007
  Are You Ready to Earn Cash by Taking Online Surveys?
  Why Transformation Efforts Fail

Article Tags: appearance, breadth, business world, chunks, databases, free resources, glimpse, name research, pitfalls, wholesale



Related Forum Posts
Re: Free elecrtricity generator - Can anybody help me with any aspect of my invention? In basic terms it is the energy of Gravity conserved and reused = (Auto engaging and disengaging shafts) = perpetual motion Perpetual motion + static friction generated in a pipe = free static electricity Free static electricity converted to usable electricity = Free usable electricity Free usable electricity generated by the constant friction generated by an auto engaging and disengaging machine that conserves the energy of gravity in a overcrankable clock spring The weight is easilly lifted back up the shaft with the aid of a double pully on ropes
Re: Internet Fax Services - any suggestions? - This is a list of the best free internet fax services. Efax 1 Month Free Trial Only Receive unlimited faxes in your Efax email (or you can forward your Efax email to another email account), but your fax number may not be based in your local area. Also get free voicemail over the phone or on the web. JFAX.com Free Fax Plus 1 Month Free Trial Only This service gives you a free personal phone number (your number may not be in your local area code, so long distance charges may apply) you can use to receive voice messages and faxes right in your email. This service is available in the US and UK. Xoip Receive faxes on your Xoip number (Netherlands, Belgium, and United Kingdom numbers only) and it will be forwarded to your email address where you will be able to view it as a graphics (.tiff) file. This service also provides free voicemail.
Simple way to avoid Cold Calling - Gary, A chiropractor I work with hates cold calling (me too!) and he uses a technique to warm people up to using his services - it's so simple! In Sales your dealing with 3 pools of people: 1. Strangers 2. Prospects 3. Returning Customers You need to move people from one pool to the next. We'll concentrate on #1 and #2 as it's most relevant to your question. My Clients does the following (you just have to tailor it to your situation - be creative). My Client (we'll call him Bob) Bob leverages his time and resources to only get people that need his offer (pain relief) to put their hand up. Dealing with Strangers can get expensive and they don't like to be told what to do as they have no trust or relationship built with him. So to get Strangers to put their hands up he writes up an offer with a free report on a particular pain relief - let's say lower back pain (note: he can simply just change lower back pain to neck pain and have a new report). and uses multiple marketing vehicles to promote the Free report - magazines, newspaper, forums, postcards, private clinics etc. The only people picking up this information are the very people Bob would like as customers as they have Lower back pain. Bob's Free report ends with him stating his services and includes a Free in-house Consultation with no obligation. You'd be surprised at how easily Bob converts Strangers into Prospects. Note: They become prospects when they ask for the Free Guide and in exchange provide their contact details. This gives Bob unlimited opportunity to contact them for the Free in-house consultation with no obligation to continue using him. At this stage Bob's ability to close the sale lies in his office providing good customer service, Bob's ability to help the prospect and provide value at the free in-house consultation. Notice, he hasn't had to pick up the phone to COLD-CALL his Stranger pool or his Prospect pool. Hope that example helps to increase your prospecting!
NEW PRODUCTS LIKE = Projector phone in the market - Hi ideasuniversity, I'm back. This just shows that there is no end to new stuff coming out. Someone has to work on it. Research and Development never stops. Has anyone a new idea? Let us know what it is. Maybe it can be shown here first in the future.
Library to Meet - Has anyone ever tried the Public Library? they have meeting rooms there too and Toronto has over 30 locations with Free Wireless Internet.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What Aweber Can Do For Your Online Business

How To Be A Management Legend

10 Steps to a Great Support Team

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.